A series of e-commerce photo eBooks dedicated to shooting your products

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Min reading

October

2017

A series of e-commerce photo eBooks dedicated to shooting your products

The e-commerce has evolved a lot in recent years, with an increasingly fluid integration between online and physical stores. In this context, the visual quality of the products plays a central role in offering a consistent and engaging customer experience.

An eBook series that is still relevant

PackshotCreator had the pleasure of collaborating with a free eBook series dedicated to e-commerce photography, alongside experts like Over-Graph, NBS System, 202 Ecommerce, Feed Manager and the Blog Ecommerce agency. This initiative, launched by Jérémy Benmoussa, addressed several topics that are still current:

Cross-channel strategies and digitalization of points of sale
User experience and the impact of images
SEO and visual content management
Marketplaces and online advertising (SEA)
Customer knowledge and social networks
Hosting and security of e-commerce platforms

Even though this series was published a few years ago, its lessons remain essential in the face of new consumer expectations.

Focus on the “UX and Image” eBook

In this book, Laurent Wainberg, founder of PackshotCreator, shares his expertise on advantages of an in-house photo solution For the e-commerce. In it he explains how a automated solution allows:

One visual uniformity on all channels (e-commerce site, marketplaces, social networks, points of sale).
One cost reduction linked to the production of visuals.
One faster upload new products.

PackshotCreator : continuous innovation at the service of e-commerce

European leader in product image creation solutions, PackshotCreator is constantly innovating to offer ever more efficient tools, adapted to the new requirements of e-commerce. Thanks to advances in automation And in artificial intelligence, businesses can now simplify and accelerate the production of their visuals, while maintaining total control of their brand image.

Discover our white paper: “The e-business challenges of photo 2.0"

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Our white paper explores in depth:

The importance of visuals in the customer journey : 80% of consumers consider images to be a key criterion before buying.
Automating shooting : how modern technologies make it possible to reduce the time required to produce visuals by 40%.
E-commerce and visual marketing trends : the impact of mobile, marketplaces and social networks on the expectations of buyers.
Case studies and business stories having optimized their image production.

Download the free white paper to discover these insights and optimize your visual strategies.

To learn more about the vision of Laurent Wainberg and the evolution of PackshotCreator, consult Her complete interview.

Going further

If you want to dive deeper into the subject, here are some helpful resources:

Find even more tips on our Blog and download our white paper to better control the e-business challenges of photography 2.0.

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On this page

FAQS

The quality of the visuals directly influences the conversion rate and the perception of the brand. Sharp, well-lit, and consistent images allow customers to better appreciate products, reduce return rates, and increase engagement on online sales platforms.

Internalizing product photography allows better control of deadlines and costs, as well as visual consistency across all sales channels. With automated solutions like Orbitvu, it is possible to produce high-quality visuals quickly without advanced technical skills.

To improve image referencing, it is essential to use descriptive file names, relevant ALT tags, and formats adapted to the web (JPEG, WebP). In addition, compressing images without losing quality optimizes page load time, a key factor for SEO and user experience.

The rise of 3D, interactive 360° visuals, and artificial intelligence is transforming the way products are presented online. The integration of video and images generated by AI also makes it possible to offer more immersive and engaging experiences.

An automated studio significantly reduces the time required to produce visuals, limits human errors and ensures consistent quality. By reducing external costs (photographers, retouching), businesses often see a rapid ROI, especially when they produce a large volume of images for their product catalogs.