Our history
Designed to transform product photography and optimize e-commerce workflows,
PackshotCreator solutions set a worldwide standard with the launch of the first 'Packshot' connected studio. Since then, our teams and technologies, enhanced by artificial intelligence, have been constantly evolving to offer solutions tailored to the needs of professionals and businesses alike.
2004
The connected studio revolution
First photo studio controlled by software with connected mode (tethering). This innovation marks the creation of the first Packshot system, radically transforming the corporate approach to product photography.
2006
Synchronized 360° innovation
Co-development of the PackshotSpin O3T, the world's first synchronized turntable. This revolutionary technology enables the automated creation of 360° visuals and the optimization of shooting processes.
2010
Multi-angle automation
Launch of the PackshotSpin range, democratizing professional 360° animation. A major breakthrough that revolutionizes product presentation and sets new industry standards.
2012
Precision at the service of luxury
Introduction of the PackshotMacro R, a sophisticated system integrating 7 dimmable light sources. A solution specially designed for the jewelry industry, offering exceptional precision and image quality.
2013
Textile innovation
Launch of the LuminaPad, redefining the standards of flatbed photography. Innovative technology optimizes the capture of textiles, clothing and fashion accessories.
2014
Accessible 3D
MaestroBot revolutionizes the industry by democratizing photogrammetry. This advanced technology enables the creation of 3D content for augmented and virtual reality, opening up new perspectives for e-commerce.
2018
Light reinvented
Introduction of the PackshotCreator R3 Mark II, embodying a new generation of automation systems. A complete solution integrating advanced lighting and control technologies.
2023
The Orbitvu Strategic Alliance
Major partnership combining global expertise (150 employees), unique industrial capacity (4000 m² of production) and excellent R&D (30+ engineers). Creation of the Orbitvu Experience Center, a 270 m² innovation space in Levallois-Perret.
2024
The era of artificial intelligence
Launch in France and Switzerland of the Alphashot Pro G2, the first connected AI photo studio. A major innovation that redefines the standards of automated photography.
2024
The workflow revolution
Partnership with ShotFlow, providing a complete workflow management solution. An intelligent system that automates and optimizes the entire visual production process, from planning to post-production, through studio operations and customer approval.
