The Decisive Impact of Visuals in E-Commerce: How Automated Photography Is Revolutionizing Product Sheets

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Min reading

October

2023

The Decisive Impact of Visuals in E-Commerce: How Automated Photography Is Revolutionizing Product Sheets

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In the universe of e-commerce, the quality of visuals Has become a key factor in the buying process. Contrary to physical stores, where customers can manipulate products, the online experience is based entirely on the ability to present virtually the articles in a convincing way.

The solutions of automated photography, like those ofOrbitvu, transform this dimension by offering new possibilities So much for thecustomer experience only for the undertakings.

Why do high-impact visuals boost your conversions?

The psychological influence of images on the purchase decision

The content visual from a product sheet to a direct impact on the consumer's brain. According to a Shopify study, 75% of buyers consider image quality to be paramount, and high quality visuals Can increase conversions by almost 60%.

What consumers prefer to see

Consumers express clear preferences as for the presentation of the products. In increasing order of effectiveness:

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Unique static photo (basic, not very engaging)
Presentation video (better immersion)
Photos from multiple angles (more detailed information)
360° animation or interactive 3D visualization (immersive experience and increased engagement)

90% of consumers view all the images available on a product sheet, especially in the sectors of modus And of the tech (Skeelbox).

Fewer product returns thanks to more accurate visuals

One incomplete or inaccurate visual can create a Unpleasant surprise upon receipt of the product. Consequences: Increase in returns, additional costs for the company and Decreased customer satisfaction.

8 out of 10 buyers abandon their basket for lack of sufficient information (SpreadFamily).
4 out of 10 buyers return a product that does not match its visual description (Orbitvu).

Comprehensive, interactive visuals dramatically reduce returns and improve retention.

Automated photography: producing faster and better

The problems of traditional methods

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Create quality visuals for e-commerce involves several challenges:

High time (shooting, editing, publishing)
Technical expertise Necessary in photography
Difficulty ensuring visual consistency
High costs (post-production, multiple shootings)

The concrete benefits of solutions like Orbitvu

Massive time savings

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Packshot clipped in 5 seconds
360° animation in 3 minutes
Up to 300 products photographed per day

Ease of use

Intuitive interfaces, accessible to any employee
Memorizing settings to ensure homogeneity
Full control from the computer (light, angles, background...)

Optimized costs

Fewer manual touch-ups
Get products online more quickly
Reduction in the use of external photographers

“We've reduced our shooting time from 20 minutes to 3-5 minutes per product.” — Susanne Visholm, Marketing Specialist at Wareco (Orbitvu).

A strategic tool for the whole company

A centralized photo studio serving several departments

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Marketing : Impactful visuals for advertising campaigns.
E-commerce : Integration and rapid updating of product sheets.
Communication : Quality images for sites, social networks and catalogs.
Product & R&D : Rich visual documentation.

A global gain in productivity for all teams.

Adapted to all types of products

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Small objects : jewelry, cosmetics, accessories
Medium products : shoes, clothing, high-tech
Bulky products : furniture, household appliances
Mannequins and fashion : Fashion Studio, textile shootings

Real results: more conversions, fewer returns, reduced costs

Increase in the conversion rate

More immersive visuals = more sales
Better product presentation = fewer cart abandonments
More engaging navigation = More time spent on the product sheet

Reduced operational costs

Fewer need for external shootings
Fewer post-production retouching
Accelerated product launch

Conclusion: A strategic necessity, not a luxury

In a market hyper-competitive, invest in optimized visuals is no longer a luxury, but a strategic decision.
Businesses that adopt these technologies benefit from a major competitive advantage, by combining efficiency, quality and speed of execution.

Automated photography is the future of e-commerce visuals. Ready to Shift up a gear ?

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FAQS

A good visual in e-commerce is like an attractive window in store. It captures attention and makes you want to buy. With accurate and immersive images, customers better understand the product and more easily visualize how to use it. 360° animations or high-definition zoom provide a reassuring level of detail, thus limiting hesitation. Studies show that 75% of online shoppers make decisions based on visuals. The better presented a product is, the more confident it is. A blurry or poorly framed image can cause a customer to lose in seconds. Plus, realistic visuals reduce the risk of returns because shoppers know exactly what to expect.

A classic shoot requires time, skills and a substantial budget. You need a photographer, a studio, equipment and several hours of editing. By automating the process, an automated photo studio provides consistent, ready-to-use images in minutes. One of the great assets is visual consistency: each product is captured from the same angles, with constant lighting. This reinforces brand identity and improves the shopping experience. In addition, these systems allow visuals to be instantly adapted to different channels (e-commerce, social networks, catalogs), thus reducing the time required to put them online.

A good workflow is based on three key elements: product preparation, integration of management tools, and task automation. Before shooting, each product should be clean and optimally positioned. An organized schedule makes it possible to maximize productivity and avoid wasting time. Then, connecting the studio with a PIM (Product Information Management) or a DAM (Digital Asset Management) makes it possible to centralize the visuals and associate them directly with the product sheets. Automation is the last lever for optimization. A good automated studio must offer pre-recorded settings to ensure constant quality, and allow direct export of images to e-commerce platforms without manual intervention.

A customer who knows exactly what they are buying is a satisfied customer. Realistic visuals avoid unpleasant surprises and build brand trust. A homogeneous and careful presentation gives a professional image, encouraging the customer to come back. Conversely, a poorly represented product can generate frustration and damage a company's reputation. A disappointed buyer risks not only returning the product, but also sharing their dissatisfaction on social networks or via negative reviews. Investing in quality visuals therefore also means improving customer satisfaction and encouraging loyalty.

One of the big challenges for brands is to ensure visual consistency across all channels. Automated photography makes it possible to generate, in a single shoot, visuals adapted to all media: e-commerce site, marketplaces, social networks, printed catalogs and store displays. By connecting the photo studio to a DAM (Digital Asset Management), each visual is stored, classified and available for the various marketing and e-commerce teams. This avoids duplication of efforts and ensures rapid and harmonized dissemination. Today's consumers expect seamless experiences between the web and the physical. Good omnichannel integration makes it possible to find the same visuals online, on mobile and in store, guaranteeing a seamless user experience and better conversion.

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Innovations

28/3/2025

The Decisive Impact of Visuals in E-Commerce: How Automated Photography Is Revolutionizing Product Sheets

Why do high-impact visuals boost your conversions?