Interview with Laurent Wainberg, founder of PackshotCreator

Decryptages, the blog of the National Association of Professional Photography (GNPP) interviewed Laurent Wainberg, Founder and Director of PackshotCreator.

For Laurent Wainberg, PackshotCreator meets a market need

“With a turnover of 4 million euros in 2011 (up +11%) and a start of the year at + 20%, the company Sysnext at the origin of PackshotCreator concept continues to develop. It offers automated shooting devices. They are intended for e-commerce businesses, but not only them...

A photo solution demonized, then acclaimed

Les LED shooting boxes were demonized at the beginning by professional photographers. They believed that these devices were killing their profession. Laurent Wainberg, the founder of PackshotCreator recalls the urgent need to know how to respond to the new needs of the market. He regrets that the sector has not benefited from the windfall of e-commerce development for seven years. The founder of PackshotCreator thus invites professionals to think of their business in terms of”productivity and interactivity.”

To see this interview with the founder of PackshotCreator In full click hither.

Today, after 15 years of existence, PackshotCreator is present in more than 35 countries. The leader in product photography equips nearly 8,000 companies. Product shooting systems are used both for e-commerce and in research and development departments. The uses are multiple. This ranges from the creation of still photographs, of multi-angle product visuals, of360° animations  or even hemispheric views in 3D .

In conclusion

Since 2016, the leader in product photography has been offering product photo training specialized. It goes from Packshot leather goods at the Packshot for wine bottles through training in furniture and decoration photography.