E-commerce: 4 fundamentals to reduce cart abandonment

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THEcart abandonment remains a real headache for e-retailers, with rates that can exceed 70% by sector (Optimonk). However, concrete solutions exist to transform these abandonments into conversions. Here are the levers to activate, enriched with concrete cases, recent trends and innovative technologies.

The two key indicators to watch

Conversion rate : It measures the percentage of visitors who have completed a purchase. It is a key performance indicator.
Cart abandonment : It refers to an order initiated but not finalized. The reasons are varied: too long a process, hidden costs, mistrust or lack of product information.

1. An optimized e-commerce product catalog

One clear and engaging product catalog is the foundation of an effective shopping experience. It should combine:

Precise descriptions : Features, dimensions, instructions, labels.
Marketing information : Product benefits, cross-selling, social proof.
Quality visuals : Clear photos, explanatory videos, 360° animations, interactive views.

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According to Social Media Examiner, a catalog enriched with quality visuals selected 35% more time the attention of Internet users. The effect is even more pronounced with interactive visuals.

Example: Amazon offers an immersive product experience with zoom, multiple views, and animation — a strategy that promotes reassurance and limits abandonment (Crobox).

With tools like Orbitvu, the production of coherent visuals, which can be used en masse, is becoming rapid and homogeneous. It is a direct driver of conversion.

2. Customer reviews: a pillar of reinsurance

Les user reviews strongly influence buying behavior.

60% of Internet users read at least four reviews before making a decision (Sellercraft).
Their weight is all the greater on technical or high-priced products.

How do you maximize their impact?

Integrate reviews directly into product sheets.
Encourage happy buyers to comment via post-purchase emails.
Associate reviews with authentic visuals : customer photos, product demonstrations.

Orbitvu tip : Accompany customer reviews with interactive or animated visuals to build trust and engagement.

3. Well-targeted promotions to encourage purchases

Les promo codes, exclusive offers or immediate discounts play a decisive role in the purchase decision.

Avoid visitors leaving your site to look for a code by Applying it automatically during checkout (WP Engine).
Suggest bundles (bundles).
Play on theurgency : limited stocks, short duration, countdown.

Example: Sephora offers discounts via exit-intent pop-ups — an effective technique for retaining outbound visitors (Optimonk).

Specific visuals for these operations are essential. The solutions Orbitvu allow you to quickly create this promotional content.

4. Streamline the ordering process

A poorly thought-out shopping tunnel remains one of the first causes of abandonment.

Guest checkout : do not force the creation of an account (BigCommerce).
Progress gauge visible.
Smart charging forms (AI, auto-filling).
Fees displayed from the start.

Example: ASOS has redesigned its mobile checkout, with local options and simplified payment. Result: +50% in mobile conversions (Crobox).

Don't forget themobile experience, which became the majority. Think responsive, fast loading, accessible buttons.

5. Leveraging optimization technologies

Personalization through AI

AI makes it possible to offer an experience adapted to each user:

Targeted product recommendations.
Promotions adapted to behavior.
Automated email cart reminder.

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Dynamic Retargeting

Retargeting campaigns show products left in the cart, on Facebook or elsewhere, with an incentive message.

This type of campaign can increase the conversions of up to 26% (Shopify).

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why call on Orbitvu ?

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Our solutions allow:

Fast and consistent production of product images.
The creation of interactive, animated, 360° visuals.
Better differentiation on your product sheets.

Did you know that? Interactive visuals increase the length of time pages are viewed and reduce abandonment due to a lack of visualization (Crobox).

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In summary

To drastically reduce cart abandonment:

Bet on a visually enriched catalog and informative.
Value Customer reviews to reassure.
Activate targeted promotions and well presented.
Optimize your control tunnel, especially on mobile.
Lean on theAI and retargeting tools to personalize the experience.

With Orbitvu, your visuals become real conversion drivers, not simple illustrations.

On this page

FAQS

Absolutely. A striking visual is not only pretty: it reassures, explains, and values. It replaces touch in stores. When a customer can rotate the product 360°, zoom in, or explore details in seconds, it's easier to make a purchase.

Orbitvu allows e-retailers to produce, internally, visual content of constant quality, in record time. No need to send products to the studio anymore. No need to manually retouch each image. Each visual can be integrated directly into the product sheets, in an adapted, interactive format, and optimized for conversion.

Ask yourself a simple question: how many clicks, forms, pages does a customer have to go through before paying? If the answer is “too much,” you're losing sales. A good buying funnel should be short, smooth and without surprises. Information should be visible even before doubt arises.

No Today, technologies like Orbitvu or AI-based personalization tools are accessible, scalable, and designed to easily integrate with any e-commerce platform. They are no longer options, they are growth accelerators.

Yes, and the results speak for themselves. In e-commerce, a few seconds of attention earned on a product sheet can be enough to make a difference. An interactive, well-integrated visual increases the time spent on the page, reduces returns and boosts conversion. It is measurable. And it's profitable.

E-commerce: 4 fundamentals to reduce cart abandonment

The two key indicators to watch

1. An optimized e-commerce product catalog