What technique to photograph jewelry - E-commerce photo tutorial

Photographing jewelry requires a unique precision to return all of their beauty And their sheen. Diamonds, rubies, sapphires or emeralds: each precious stone tells a unique story and deserves an adapted approach to fully reveal its natural splendor. Discover how to transform each piece of jewelry into a fascinating visual piece using modern and effective techniques.

Jewelry photography: a demanding art

Jewelry photography requires particular attention to detail, at the light And at the Focus, well beyond the classic photography of large objects. Each piece of jewelry has specific characteristics such as brilliance of the stones, the fineness of crimping Or the unique texture of the materials used.

Choosing a specialized photo studio: essential technical criteria

Choosing a suitable studio is crucial to precisely meet the technical requirements of jewelry photography. Studios specially dedicated to macro photography and small objects, such as Orbitvu Alphashot Micro V2, offer several decisive advantages. For example, they allow an exact reproduction of nuances and hues thanks to a accurate color rendering, ensure uniform sharpness over the entire depth of the jewel thanks to the technology of Focus Stacking (focus stack), and offer a precise and adjustable lighting that perfectly controls reflections and sparkles.

Advanced lighting techniques to enhance precious stones

To fully reveal the brilliance of a diamond, a ruby or an emerald, the mastery oflighting is indispensable. By using modular light sources, you can effectively enhance the essential characteristics of stones such as their size, clarity, polish, and symmetry. Well-controlled lighting can faithfully replicate the brilliance found in high-end jewelry and eliminate unwanted shadows that can hide important details.

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Practical tips: succeed in your jewelry photography

A few simple tips can dramatically improve the quality of your photographs. Use a neutral background such as a white or light gray background to better highlight the jewel and simplify clipping in post-production. Adjust your lighting carefully, starting with a low intensity and then gradually increasing to control reflections. Use light diffusers to avoid too pronounced reflections on shiny surfaces. To create 360° animations, rotate the piece of jewelry rather than your camera, ensuring a consistent result.

Concrete testimony: Gad & Co and Orbitvu efficiency

To concretely illustrate the benefits of adapted equipment, here is the testimony of Benzi Gad, marketing manager at Gad & Co :

“Since using Orbitvu, the process has become much more efficient. Today, we easily take more than 100 photos per day, effectively feeding our e-commerce business with consistent quality. The return on investment since the acquisition of the Alphashot Micro has been absolutely exceptional.”

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360° animations: enriching the user experience

The animations at 360° offer your customers an exceptional interactive experience. They can fully explore jewelry from any angle and use a precise progressive zoom to observe details such as the punches, finish, or setting. These smooth animations are perfectly optimized for e-commerce platforms.

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Simplifying post-production: how to optimize your visuals

Thanks to modern software integrated into specialized studios, post-production becomes both fast and intuitive. You can easily make accurate color corrections, adjust contrast and brightness to refine each image, and automate background removal to ensure a consistent, professional look.

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Summary of practical tips for successful jewelry photography:

• Select equipment that is suitable for macro photography.
• Control the lighting to reveal even the smallest details.
• Use Hyperfocus technology to ensure perfect sharpness.
• Offer interactive animations to significantly improve the user experience.

By applying these tips, you ensure a professional visual presentation that will fully enhance each piece of jewelry, thus strengthening the attractiveness of your product catalog.