What technique to photograph jewelry - E-commerce photo tutorial

A piece of jewelry, a stone, an exceptional ornament are very sensitive objects to photograph, which require the use of different techniques than for clothing photography or furniture for example. How to photograph jewelry and what photo technique to highlight their reflections, their brilliance, their alloys?

Discovering jewelry through photography

How do you restore the beauty of a diamond, emerald, ruby, or sapphire without knowing all the ins and outs of photography?

Here it is A few photographic tips to give you the opportunity to discover a jewel thanks to reliable and realistic photographs.

Choosing a photo studio suitable for jewelry

The choice of a Photo studio is decisive in order to enhance the beauty of a stone or a piece of jewelry and to highlight it on all external but also internal communication media.

Prefer a equipment adapted to the size of the products and the productions that you present.

An all-in-one, software-controlled system like the 360 Packshot Photo StudioMacro DL, allows you to create photographs And 360° animations small products: jewelry, precious stones, watches, cases, accessories.

Opt for specific equipment, adapted to the requirements of the jewelry photo technique, to:

• do not alter the color of the object produced
• see the details of crimping, soldering, claws, punches,...
• produce ultra-sharp visuals under All angles
• Define a focus point or get a completely clear shot

Discover the accessories dedicated to the photography and 360° animation of jewelry

Diamonds are even more demanding. Your photos will tell its story and provide information on its characteristics: 4C of diamonds.

A suitable photo studio accompanies you to produce:

• one Jewelry photo rendering flawless for a perfect reproduction of its color
• visuals giving us precise information on the size of the stone, its polish and its symmetry
• an evocation of the weight, the carats of the stone.

Focus on details to improve the customer experience

The neutrality of the capture background makes it possible to focus attention on the object. So opt for a solution of automated shooting on a white background.

In addition to still shooting, there must be an automatic cropping function, the automatic removal of the background of images, which allows the background of the visuals to be removed in one click.

Of 3D and 360° animations allow you to highlight jewelry from all angles to seduce the Internet user.

How do I photograph jewelry? The technique of creating 360° animations

Through these animations, you create interactivity between your jewelry and your customer. He can manipulate the object and zoom in on its smallest details.

360° and 3D jewelry visuals are factors that improve the customer experience on an e-commerce website

To do this, we suggest using two features, the magnifying glass and the progressive zoom.

• The magnifying glass function allows, when you click on the icon, to open a magnifying glass and move it over the object, to magnify each detail you hover over.
• The progressive zoom goes even further by allowing you to position your mouse cursor over the area to be zoomed in and to use your mouse wheel to zoom in and out. When you zoom in on a specific area, only the area of the image at the right resolution is called up.
• This is called intelligent image distribution. This ensures a powerful zoom and an ultra-fast loading time. Of jewelry photo software dedicated ones allow you to rework animations already created and give them this interactivity.

The precision of the rendering: the jewelry photo technique

Optimum chrome settings will perfectly restore the colors and brilliance of stones and alloys.

The phenomenon of a fuzzy zone linked to the depth of field is restrictive when you want to highlight all the details of a jewel.

The automated Hyperfocus function of the packshot software allows you to get rid of blur effects in a few clicks to obtain a clear rendering of all the details.

Light is a key element

Controlled, it in fact enhances the colors, reveals the details, the brilliance, the brilliance of the stone. So, the photo studio dedicated to jewelry, PackshotMacro R has an exclusive lighting and backlighting system all around the objects. This with 6 distinct light intensity zones, which can be adjusted and configured separately. It also offers two LED spots to enhance your stones. It's the photo studio for jewelry !

Such a system therefore offers the lighting precision necessary to produce the same effect as a jeweler's window. In short, it allows you to interact virtually with your prospect.

How do I photograph jewelry? In conclusion

Finally, take professional quality photos, with great precision to visualize every detail. Whether it be in Fashion: fixed product photography, In 3D animation or or in 360° animation with adapted lighting, controlled and reflection-free light is possible thanks to the studio PackshotMacro R.

Discover in another article the latest news for 2018 e-commerce product photography.Discover an article on jewelry photographs and our tutorial on How to position jewelry before photographing