Product photography : the advantages and impact of toplight

Lighting is the key for professional product photography. Its position, dispersal, intensity and quality have a greater impact on the result than the camera and lens. The additional lighting and top lighting control, allow you to be more creative and take exceptional photos. Having a toplight for product photography is a perfect implement.

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Most of PackshotCreator photo studios are already combined with an integrated top light. Some also have the option to insert one, but what is the importance of a toplight in product photography? What are the advantages of using a toplight? In this article we will introduce PackshotCreator’s 7 advantages of using top light in product photography.

Emphasize Texture, Contrast, and Depth

Directly lighting, including lighting from the top, is very suitable to give the product a sense of texture and provide contrast and depth. It also helps to increase drama or create mood. Particularly, if used properly, the top lighting will play a different role and can help your product maintain its best appearance. Whether you are shooting products on pure white background for Amazon or creating lifestyle photos for your catalogs, top lighting allows you to better convey texture and depth.

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Highlight Special Details

Products such as shoes, bags, backpacks, and handbags have special and important features on the inside. To be able to better highlight these particular aspects and details, toplight lighting is not only necessary but essential.

Essential for top photos and flat photography

When photographing products from the top or on flat-lay, the toplight becomes vital. In this case, taking photos from top to bottom, the top light is used the same as a directly front light. As a result, the more control of the top lighting, the better the quality of the visuals.

Manage Reflections

When shooting highly reflective products, front lighting can produce unwanted reflections. In this case, having a toplight is advantageous. It acts as a light source that likely prevents unwanted and distracting reflections.

Mastery Shadows

Most creativity in product photography comes from mastering shadows. Depending on the position of the product and the use of hard or soft lights, unique forms of shade can be created. The toplight largely determines the intensity and orientation of the natural shadows in these products. With PackshotCreator, you have the advantage of creating and maintaining the natural shade in your photos and 360° product animations, thanks to the AutoMask feature. This feature allows you to automatically remove the background from your visuals while maintaining a natural shadow.

Spotlight hair

A toplight is also performed in portrait photography, model and head shots in order to spotlight hair.PackshotCreator users have the advantage of using the LiveLight feature to add top lighting in the perfect area before taking their photos. This makes their product look more professional and of higher quality when they use the LiveStudio photo studio.

Create Feelings

Finally, toplight can also be used to create fun and dramatic visuals. These visuals communicate with consumers on a whole new level.

Toplight Advantages for Product Photography with PackshotCreator:

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• Dimmable LED lights - Adjust the intensity of the toplight all light sources from 1 to 100% from the PackshotCreator

• Adaptable - The toplight can be placed in various locations to create special shadow effects
• Manual tilting - The tilting of the toplight allows additional control of the intensity and angle of the light
• LED lighting with a lifespan of 50,000 hours
• Daylight color temperature - High quality 5700°K
• Excellent color representation - 95+ CRI

PackshotCreator offers a wide range of professional photo studios and equipment dedicated to product photography. These advanced technologies are combined with a unique product photography software that integrates camera and light controls to automate and speed up product photography. Offering toplights to our product photography solutions and describing their use and advantages, allow our customers to create better visuals of their products and take in a competitive advantage.