Product photography: how do you present your clothes flat?

Flat lay photography is a powerful technique to boost your e-commerce visuals and marketing campaigns. Orbitvu's automated solutions, such as theAlphatable And theAlphadesk, allow you to quickly produce consistent, high-quality images, strengthening your brand identity and improving the customer experience.

To learn more about Orbitvu solutions and how they can transform your visual strategy, don't hesitate to check out their official site or watch the explanatory video below:

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What is “flat lay” photography?

Photographing flat objects, or “Flat lay” in English, is a technique that differs from the traditional packshot. This visual approach, taken in bird's eye view, allows you to create artistic compositions that highlight your products from a unique and attractive angle. Popularized on Instagram thanks to lifestyle influencers, this trend has become essential for brands who want to boost their visual presence online.

Why adopt the flat lay for your products?

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A powerful storytelling tool

For brands, this technique offers the opportunity to Tell a visual story captivating. The possibilities are endless:

• Presentation of Thematic boxes Of clothes
• Staging offashion accessories Complementary
• Creation of custom compositions by virtual personal shoppers
• Elaboration of a “Wish list” Seasonal

Outstanding versatility

The flat lay is perfectly suited to many product categories:

• Fashion clothing and accessories
• Cosmetics and beauty products
• Decorative objects
• Electronic items
• Table arts

Advantages of professional flat lay

A shooting carried out in a studio with adapted equipment makes it possible to obtain:

• One pure white background Who highlights the products
• One faithful color rendering thanks to a controlled light environment
• Of natural drop shadows To give relief to objects

How to make successful flat lay photographs

Essential techniques

Making professional-quality flat lays requires following certain rules:

1. Precise placement : Each element must be carefully positioned in the frame, with particular attention to the geometry of the composition.
2. Adapted framing : Allow a margin around your topics to make it easier to reframe later.
3. Optimized lighting : Use lighting that can reproduce a temperature close to natural light for an authentic look.

Recommended equipment

For truly professional results, forget the smartphone or the home studio:

• Light table with camera positioned high up and parallel to the stand
• Automated solutions like theAlphatable Or theAlphadesk from Orbitvu
• Lighting system that faithfully reproduces daylight

The solutions Orbitvu for flat lay photography

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Full automation of the process

Orbitvu equipment greatly simplifies the production workflow:

1. Quick capture : Make professional packshots in just 15 seconds
2. Automatic background removal : Get images on a white background without tedious editing
3. Direct publishing : Export your visuals to your e-commerce platforms thanks to integrated plugins

Competitive advantages

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• Increased productivity : Up to 150 shots per hour
• Ease of use : One person can manage the entire process
• Visual coherence : Ensures a consistent brand identity
• Professional results : Without requiring advanced photography skills

The limits of the flat lay you need to know

Despite its numerous advantages, this technique has some limitations:

• Unsuitable for large clothes Like wedding dresses
• Does not highlight the drape or drape of the fabrics (In this case prefer a photo of the garment worn)

Conclusion

The flat lay photograph represents a innovative visual solution that combines creativity and efficiency for your e-commerce. Thanks to modern technologies offered by specialists like Orbitvu, this technique is becoming accessible and allows you to quickly produce attractive visuals that capture the attention of your potential customers.

Whether you want to enrich your presence on social networks or optimize your product sheets, flat lay is a undeniable marketing asset to distinguish your brand in an increasingly competitive digital environment.