Product photography: to be sure of your lighting, multiply the sources

One optimal lighting is the fundamental element of product photography, after the camera itself. The main objective remains to obtain consistent images with a faithful rendering. Multi-source lighting systems play a key role in this quest for visual perfection. Let's find out how automated studios Orbitvu are revolutionizing the professional lighting approach to create exceptional e-commerce visuals, even for the most complex products.

The Automated Photo Studio: A Technological Revolution

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From Shooting to Post-Production

Orbitvu photo studios work thanks to a integrated software control system that manages the entire photographic process - from camera settings and lighting to image processing. This level of automation ensures irreproachable consistency on entire series of products. The intuitive interface allows you to preview the final result in real time via LiveView mode, offering a immediate control on product positioning and lighting parameters. This precision is particularly crucial for demanding industries such as cosmetic, the jewelry Or the technical products, where the fidelity of colors and textures is a major commercial issue.

IQ Mask™ Technology: The Excellence of Automated Trimming

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Orbitvu studios stand out for their exclusive IQ Mask™ technology, which is revolutionizing the automatic cropping of images. Unlike traditional time-consuming methods, this intelligent system removes backgrounds instantly while maintaining the most subtle details of the products.
“No need for time-consuming manual clipping techniques! IQ Mask helps you quickly remove the background from your photo while maintaining the high quality of product images,” explains Stéphane Gormand, technical expert at PackshotCreator. This technology even preserves natural shadows and reflections, making it possible to effectively photograph transparent, reflective, or complex contoured objects.

Multi-Source Lighting: Orbitvu's Technological Superiority

Visual comparison: Multi-source vs Mono-source

The difference between multi-source and single-source lighting is immediately visible on the products photographed. As these examples show, the same product can appear radically different depending on the lighting configuration used:

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The pencil holder reveals much more detail and vibrant colors with multi-source lighting (left), while single-source lighting (right) produces a flatter result with less depth.

The products cosmetics, like this care, require precise lighting so that the packaging is perfectly legible and that the shades of white are correctly rendered. Multi-source lighting brings out every detail.

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Transparent products like this water bottle present a particular challenge. With multi-source lighting, transparency is perfectly rendered while maintaining the visibility of the label, while unique lighting creates problematic reflections.

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White goods like these sneakers perfectly demonstrate the importance of multiple lighting. The multi-source version reveals textures and different shades of white, while the unique lighting flattens out the details.

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The Alphashot Pro G2:74 Independent Light Sources

Orbitvu's flagship model, theAlphashot Pro G2, revolutionizes the very concept of studio lighting with its system Virtual Lights. It precisely integrates 74 independent light sources positioned strategically around the product.
Each of these sources can be individually adjusted in intensity, direction and position, offering unprecedented flexibility to highlight any type of product. Until now, this level of light control was reserved for professional studios equipped with multiple flashes and softboxes, requiring considerable technical expertise.
“With Virtual Lights, you can illuminate the product from any angle — from above, from the side, from the front, from the back or from the bottom — to achieve perfect effects in any situation. This lighting allows you to highlight textures, details and control highlights and shadows“, underlines Stéphane Gormand.

Artificial Intelligence in the Service of Lighting

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The Alphashot Pro G2 integrates a dedicated artificial intelligence to the automatic optimization of lighting. THEAI Photo Assistant analyzes the product instantly, recognizes its specific characteristics and automatically adjusts lighting settings to capture the object in its best light.

“All you need is One click, and our custom AI network will recognize your product and suggest multiple lighting options that are saved as a template for future use,” explains Stéphane Gormand, technical expert at PackshotCreator, now distributor of Orbitvu solutions in France. This intelligent system is particularly effective for complex objects such as transparent, reflective, or textured products.

The Optimized Photographic Environment

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The Controlled Diffusion of Light

The material design of Orbitvu studios contributes significantly to the quality of the images produced. THEclosed environment studios like the Alphashot XL ensures that no stray light interferes with controlled lighting.
This light insulation, combined with the specific materials of the interior panels, allows homogeneous light distribution that accentuates the volumes and details of products while eliminating unwanted reflections.

A perfectly united background

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Orbitvu studios use a backlit background system that virtually eliminates all unwanted shadows. This technology ensures a perfectly plain background, ideal for obtaining a pure white background or any other uniform color without complex post-processing.
“Orbitvu removes the background and allows you to decide for yourself which background, shadows and reflections the product must have, without compromising the appearance of the product image itself”, specifies Stéphane Gormand, technical expert at PackshotCreator.

Workflow Automation

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From Capture to Publishing

Orbitvu studios offer a full automation, from initial capture to multi-channel publishing. The system allows remember workflow settings and to reactivate them with a simple click for coherent series.
“Once captured, you can export your images, 360 photos and videos to any destination you need automatically with predefined publishing profiles defining size, format, crop, destination, and more,” adds Stéphane Gormand regarding export features.

Integrated image processing

The software Orbitvu Station integrates all the necessary post-processing tools: contrast adjustment, saturation, sharpness and evenAuto Retoucher that automatically removes surface blemishes, scratches, and fingerprints.
The multi-core treatment takes full advantage of the power of modern processors and 64-bit architecture to offer a exceptional computing efficiency, allowing even high-resolution images to be processed quickly.

Conclusion: A Complete Solution for Visual Excellence

Orbitvu multi-source lighting technology represents a significant advance in the field of product photography. By combining a sophisticated lighting system With a dedicated artificial intelligence And a intuitive software, Orbitvu offers a comprehensive solution that greatly simplifies the creation of professional visual content.
THEAlphashot Pro G2 With its 74 independent light sources and its AI assistant perfectly embodies this philosophy: to allow anyone to create studio quality images without particular photographic expertise, while offering professionals a unsurpassed level of control to express their creativity.
This unique combination ofintelligent automation And of technical precision is fundamentally transforming the approach to product photography, allowing businesses to produce professional-quality visuals with a unprecedented efficiency and consistency.

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To learn more about the Alphashot Pro G2, check out this how-to video:

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