The importance of lighting on 3D animations and 360 object packshots
One automatic photo studio makes it possible to create massive quantities of 360 or 3D packshots in a very short period of time while increasing the rate of their production.
Bringing the object to life with 360 Packshots
The internal photo studio brings together the equipment and software to give life to objects in 360° or in 3D on the web:
- the 3D robotic system is the central part of the process that automates the creation of visuals.
- 360 photo software is the other vital component of the system.
- He manages an essential element: lighting.
The lighting is THE cornerstone in the success of your visuals. This is even more true for 3D product photography and for 360° product photography. Good Packshot of objects animated at 360° or in 3D bring more 30% conversion on an e-commerce site.
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Lighting and editorial line
Regardless of the frequency of your Packshots 360 or 3D, it is essential to store various parameters in a profile library to get consistent photos and animations:
- The positioning of the lighting
- Sound intensity settings
- the positioning of the product (s) (Ghost image)
- the different types of creation
- ... etc.
This data will be used for future uses depending on the type of products to be photographed or the type of visual desired.
Memorizing the lighting and light intensity parameters allows them to be applied to a whole series of shootings and allows you to implement a coherent editorial line and allow your audience to better identify you.
Or the consistency and repeatability are essential points to succeed in an e-catalog or an e-commerce site
360 & 3D Packshots lighting and exhibition
A lighting system must offer a light intensity comparable to daylight (5600°K), an intensity associated with very fine adjustment options adapted to the animation.Photographing the products on a pure white background makes it possible to highlight the product... But care must be taken to ensure that the exposure is perfect. The software makes it possible to check the good exposure of the product. But also to photograph on a pure white background without overexposing the image and without having to retouch.In one click, it allows you to check the overexposed and underexposed areas of your product.To save even more time, these settings are saved in the profile library. This is in order to have the right settings at hand for the next Packshot 360 or 3D shootings.
Appropriate lighting also makes it possible to perfectly control the shots of transparent materials (glass, fabrics,...), transparent materials (metals,...) or white objects for an optimal rendering of the texture of the products.
360° and 3D Lighting and Packshots
Because Packshots 360 and 3D photos and animations are in motion, a great depth of field is necessary to capture them.
There again consistency and repeatability are important considerations, because when images are uploaded to an HTML5 viewer - allowing the product to be freely moved in all directions - changes Of light intensity can be fatal to the quality of the rendering.
Lighting managed by a digital system gives the consistency we need thanks to the precise control of the microprocessors.
On some of our systems, light is even enhanced thanks to independent panels, which combined with that of the speed of the Packshots 360 tray, allow total optimization for animated photos. Again, careful control is ensured by microprocessors and by the software.
In terms of light, the turntable should not be a barrier but on the contrary be designed to allow all light to pass through, even under the product.
