Conversion rate: boost it thanks to visuals in 6 practical ways

In an increasingly competitive e-commerce market, the quality of product visuals plays an essential role in converting visitors into customers. A compelling image not only attracts attention, but also builds trust and encourages buying. Here it is 6 essential practices to optimize your visuals and increase your conversion rate.

‍

‍

1. Multiply the shots for a complete view of the product

‍

‍

Online customers can't touch or try a product, but presenting it from multiple angles makes up for that lack.

• Vary angles and distances to highlight the details you are looking for.
• Opt for 360° animations that allow buyers to review the product in all aspects.
• Detailed views increase confidence and reduce doubts before buying.

According to a study by Shotfarm, an e-merchant can Increase your conversion rate by 35% by offering interactive images such as 360° views.

2. Improve the quality of your images

‍

‍

Blurry or poorly framed images can damage your brand perception and discourage buying.

• Choose a high resolution for a clean and accurate result.
• Standardize your shots with automated systems like those of PackshotCreator.
• Use neutral funds to enhance the product and avoid any distractions.

3. Integrate product videos

‍

‍

Videos are a way to show the product in action and demonstrate its benefits.

• Product videos are a great way to increase engagement and conversion.
• 73% of consumers say they are more likely to buy after watching an explanatory video.
• Orbitvu offers automated solutions to easily capture professionally rendered videos.

4. Use the zoom to highlight details

‍

‍

Zoom allows buyers to examine the finishes, materials, and technical details of the product.

• A quality zoom reassures and enhances the product.
• Orbitvu offers a zoom of up to x20 on animations, allowing you to examine even the smallest details.
• Amazon now allows 360° views and zooming on product sheets.

‍

‍

5. Adopt augmented reality (AR) for total immersion

AR allows customers to visualize a product in their environment before making a purchase.

• Conversion rates can be up to 4 times higher with AR.
• 61% of consumers prefer to buy on sites offering this technology.
• THE ART reduces product returns by an average of 35%, thus improving customer satisfaction.

6. Automate visual production for perfect consistency

Automation makes it possible to produce professional-quality visuals quickly and efficiently.

• PackshotCreator offers Orbitvu solutions, which standardize the shots while ensuring great speed of execution.
• Thanks to this equipment, a company was able to capture 4,000 photos and 70 videos in just two days.
• The adoption of these solutions makes it possible to accelerate the process of creating visuals while guaranteeing consistent quality.