Comparison of automated photography solutions: Orbitvu Alphashot XL PRO V2 vs PackshotCreator R3 Mark II (Ortery 3D PhotoBench 280)

Study conducted by Stéphane Gormand, Product Photography Expert (e.g. Plus Ltd. and Orbitvu France).

Introduction

As an experienced consultant in product photography, PackshotCreator asked me to compare two automated photography solutions. PackshotCreator, was created by Laurent Wainberg over twenty years ago. He was at the origin of the first photographic studio “Packshot” and has continued to innovate in this field ever since.
The aim of the tests was to validate the technological advance of the Alphashot XL PRO V2 compared to PackshotCreator R3 Mark II, also marketed under the name of Ortery 3D PhotoBench 280. This comparison is particularly relevant for the fashion and accessories sector, where the quality of visuals is essential to attract customers.
These tests were carried out in order to confirm the relevance of PackshotCreator's strategic choices. They also want to ensure the distribution of the best automated shooting solutions on the market.
As a reminder, the production of packshot photographs is a process characterized by a discontinuous workflow that requires high productivity and repeatability.

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Comparative methodology

Each test was carried out with precision and methodological rigor, in the presence of a bailiff to ensure the authenticity and integrity of the results. We measured the time needed to create different visuals, which are essential elements for customers in the world of e-commerce and online product management.
We tested theAlphashot XL PRO V2 by Orbitvu, a versatile system equipped with its multi-camera support and five cameras Canon RP. This configuration is ideal for the high-tech, household appliances and computers, where the precision and clarity of the images are crucial.
The configuration was the same for the 3D PhotoBench 280 from Ortery. Each system was evaluated for its ability to create 3D animation from scratch, using features such as background removal, natural shadows, and 360° interactive HTML5 animation.

Details of the tests carried out

The analysis focused on five critical tests, comparing production times and net times, including product positioning. Here are the main results and what they mean in practice:

1. Creation of a 360° animation with 12 photos

• PackshotCreator/ORTERY : 115 seconds (net 175)
• Orbitvu : 80 seconds (net 140)

Implications for the customer: A net gain of 35 seconds per animation which, in a context of mass production, results in a much higher volume of visuals generated during a working day.
Customer benefit: A reduction of 142 seconds per animation means greater efficiency for high-volume projects, significantly reducing costs and production times.

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2. Creating a 3D animation with 12 photos (5 lines)

• PackshotCreator/ORTERY : 388 seconds (net 448)
• Orbitvu : 108 seconds (net 168)

Customer benefit: An impressive time of 280 seconds per product, which has a direct impact on visual delivery times and customer satisfaction, especially for urgent requests.

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3. Complex 3D animation with 48 photos (5 rows)

• PackshotCreator/ORTERY : 1521 seconds (net 1581)
• Orbitvu : 369 seconds (net 429)

Benefits for the customer: The time savings are enormous, allowing large-scale projects to be completed in a fraction of the usual time — a real revolution in terms of productivity.

4. 360° video

• PackshotCreator/ORTERY : 29 seconds (net 89)
• Orbitvu : 26 seconds (net 86)

Customer benefits: Even with less time savings, Orbitvu's consistent performance ensures that customers can plan and optimize their operations more effectively.

Quantifiable benefits

Theoretical calculations for studio use at 100% of the operating time reveal:

• Number of visuals created per day: Orbitvu can create up to 78 visual contents per day, compared to 33 for PackshotCreator/Ortery, which more than doubles daily productivity (+136%).
• Annual visuals: With Orbitvu, this is equivalent to 19,734 visual contents per year, compared to 8,457 for PackshotCreator/ORTERY, showing a significant increase in annual production capacity (+133%).
• Saved working days: Using Orbitvu's solution can save up to 50.6 working days per year, offering studios a much higher operating margin.
• Annual financial savings: studios using Orbitvu could save around €12,346.4 per year compared to PackshotCreator/Ortery, which is a significant financial advantage.

Key findings

Here are the key findings and how they impact customers:

Technical performances

Orbitvu's Alphashot XL Pro V2 demonstrated superior speed in all tests compared to the PackshotCreator R3 Mark II/Ortery 3D PhotoBench 280. This performance resulted in a significant reduction in the time needed to produce 360° animations and 3D visuals.

Operational efficiency

Reducing production time with Orbitvu means customers can generate higher quality visual content in less time, increasing productivity and reducing operational costs.

Reliability and repeatability

Orbitvu's Alphashot XL Pro V2 has proven its ability to deliver repeatable results, a crucial aspect for customers who require consistency in product visuals, especially in volume production.

Cost savings

Studios using Orbitvu can expect significant savings in terms of workdays and annual expenses, thanks to increased productivity and operational efficiency.

User interface

Orbitvu Station offered a more intuitive user experience than the Ortery software, reducing training time and increasing the speed of adaptation to tasks.

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Customer benefits

Ultimately, PackshotCreator customers will benefit from shorter production times, increased daily visual production, and substantial savings in the long run. The visual quality of content that meets the high standards of modern e-commerce.

Conclusion

In summary, these comparative tests reinforced my recommendation ofAlphashot XL Pro V2 from Orbitvu. This solution is particularly suited to the sector of Skincare and cosmetics, where high-quality visuals are essential to highlight products.
This is the most beneficial solution for PackshotCreator customers, offering an optimal combination of speed, quality and efficiency. This conclusion reaffirms the strategic decision of PackshotCreator to partner with Orbitvu to continue to provide cutting-edge technology in the field of automated product photography.