How to automate the creation of your product photographs & animations?

La creation of product visuals Has become a major strategic challenge In the e-commerce. Businesses need to produce images quickly, in large quantities, while maintaining a consistent quality. This process, which is traditionally long and expensive, can be optimized through automation. The solutions proposed by Orbitvu, distributed by PackshotCreator, transform the stages of photography, of Clipping And of publication into a simple, repeatable workflow.

Better product visuals = more sales

The correlation between the visual quality And the e-commerce performance is undeniable. Studies show that 93% of consumers are more likely to buy a product when it is presented with high quality images. In addition, improved visuals can Increase the conversions of 35 to 60%, and 4 out of 10 customers return a product if it does not match its visual presentation. These figures highlight the crucial importance ofpicture As first selling point, influencing the trust, the understanding the product And the conversion.

What automation is really changing

Automating does not only mean speeding up the process, but above all, resuming the vetting on the whole of creative flow.

1. Shoot more effectively
   Traditionally, shooting requires a manual adjustment of each parameter: light, framing, white balance, focus... With Orbitvu, all these settings are stored in visual profiles. An operator can therefore position the product according to visual references on the screen, launch a predefined shooting scenario, and obtain a series of coherent images in a few clicks. Regardless of the operator or the complexity of the product, the result is standardized and reproducible.
2. Trim automatically, without manual intervention
   The Clipping is often one of the most expensive and time-consuming steps. Thanks to IQ Mask, a technology developed by Orbitvu, the products are cut automatically at the time of shooting, while maintaining their natural shadows. The result is a professional rendering without manual retouching, allowing a considerable time savings in the production chain.
3. Create multi-format visuals without duplicating effort
   In a single shooting session, the user can produce still photos for the product sheet, 360° views for an interactive experience, and short videos ready for the web or social networks. Each format is automatically exported to dimensions, resolutions and desired formats, whether for Amazon, Shopify, Prestashop or a PIM.
4. Centralize settings and simplify production
   Orbitvu Station, the software integrated into the studios, allows you to control all parameters from the computer (camera, light, turntable...), create Templates for each type of product, and automatically export the files in the right format with a Structured nammage. All this in a single software environment, without the need to retouch images in other tools.
5. Standardizing quality, without photo expertise
   Thanks to theautomation, the creation of visuals no longer depends on a professional photographer. The teams marketing, e-commerce, product or logistics can produce their visuals themselves, which makes it possible to reduce deadlines between receiving a product and putting it online, to better distribute the workload, and to avoid quality losses between service providers or stakeholders.

Measurable benefits for the whole company

Customer feedback is clear:
✔️ Shooting time divided by 3 to 5.

✔️ 80% reduction in the need for retouching.

✔️ Go online faster.

✔️ Declining product return rate.

✔️ Strengthened team autonomy.

These gains are not only for Photo studio, but have visible impacts on Sales, the logistics And thecustomer experience.

An automated studio = a transversal tool

• The marketing benefits from consistent visuals for its campaigns, catalogs, and social media visuals.
• The e-commerce can integrate, enrich and update product sheets more quickly.
• La communication centralizes a bank of standardized images, ready to broadcast.
• The product Or the R&D can easily document novelties, samples, combinations.

It is a common tool, at the service of all.

Solutions adapted to each type of product

The studios Orbitvu are available in several formats according to your needs:

• Alphashot 360 : economical solution for small items, cosmetics, goggle, jewels, accessories.
• E-Comm Studio+ : for bulky products, furniture, Household appliances, equipment.
• Alphashot Pro G2 : for brands wishing to combine creativity and productivity effortlessly.
• Alphashot XL Pro v2 with Multi-Camera Rig : allows the use of up to five cameras mounted on a special arm, thus offering consistent high angle shots or multi-angle 360° rotations. This configuration improves productivity by reducing production time and guaranteeing constant quality on all visuals produced.

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Orbitvu solutions offer tools adapted to each type of product, guaranteeing exceptional image quality and fast production, meeting the requirements of e-commerce platforms and marketplaces.

Conclusion: more than just a tool, a real accelerator

Automating the creation of product visuals does not only mean increasing speed. This makes it possible to speed up uploads, improve brand image consistency, reduce product returns and, above all, empowers teams to act quickly, without relying on external experts.

“For more than twenty years, we have been developing and equipping e-commerce players with our automated photo solutions. Our ranges adapt to each need and each product, whether it is an e-commerce platform that needs to photograph 30,000 products per year or a specialized online store.”
— Laurent Wainberg, founder and director of PackshotCreator​

Do you want to test for yourself?

Come and discover our solutions within theOrbitvu Experience Center, in Levallois-Perret. Our experts welcome you for a personalized demonstration on your own products.

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