5 questions before investing in an in-house photo studio

The longer the time spent producing Packshot photos, the more time they will be published online. This will also be the case on a catalog or for making them available on a database. Deadlines are more often synonymous with increased costs and not necessarily with the quality of your visuals. Hence the decision to internalize content production. Here are five questions to ask yourself about the usefulness of produce your Packshot photos and/or object animations internally.

Question 1: an internal Packshot photo studio, what are the uses?

An in-house Packshot photo studio is the tool for automating part or all of your visual production workflow. This ranges from still photography to 360° animations or 3D animations going through the multi-views.Of the establishment of an object until the photo shoot then to the integration of image files, its mode of operation has been designed to produce quality visuals in large quantities. This clever balance between quality and quantity thus favors savings in time and therefore costs when it comes to internalizing the production of visual content.

• The uses that can be made of it are multiple. They are used to produce photos and animations for an e-commerce site, for product catalogs, for flyers or brochures.
• Other uses : the production of visuals for a research and development department, quality control or even archiving.

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Presentation of an automated photo studio concept (PackshotCreator)

Question 2: what are my long-term visual needs?

Do It Yourself or Not? That is the question (do it yourself or not that is the question).

The answer is yes. Especially if you need to regularly update a database, product visuals for a website, create catalogs or brochures for your references. An automated in-house photo studio allows you to be responsive. You can shoot your new arrivals directly from it. Strong point: the absence of the constraint of organizing multiple round trips of your references to a service provider or to have a quote made as a matter of urgency. This solution is therefore The right compromise to obtain quality and homogeneous product visuals or animations, whether or not using an internal operator.

Question 3: internalize content production - What is the budget for the production of my product photos?

The first thing to consider is investment in equipment when you decide to internalize content production. The real cost is that of the workforce used to produce visuals.Thus, the more productive and durable the tool used to create your visuals is, the more the initial investment budget will be marginalized.It should always be borne in mind that the cost range of an external service provider or a collaborator to produce photos and/or animations is between 80 and 200 euros per day. The 10,000 euros invested in an automated photo studio represent 15 euros daily for 3 years of use (based on 221 days for 3 years) .This quick calculation therefore shows the return on investment and all the benefits of ergonomics and productivity that this tool allows. So choose your internal photo studio controlled by packshot photography software depending on criteria of sustainability, quality of visual production and productivity. Last element: take into account scalability when choosing your equipment, scalability synonymous with a second life after the 3-year period.

The principle of 6 degrees of freedom for 3D visuals (video) PackshotCreator)

Question 4: do I have the necessary and adapted space to internalize my production?

Shooting numerous references requires organization of a centralized space. Space (preferably entirely) dedicated to shooting or the installation of a automated photo studio.The one devoted to the storage of your products must be organized according to the volume of references to be shot. The stock in (arrival for the shooting) and the stock out (products already shot).

A space dedicated to shooting your products internally can be quickly set up.

Question 5: Can I organize my production flow myself?

You decided to be the photographer of your products ? Whether you have your own equipment or decide to invest in an automated photo studio, the question of production workflows will arise.The production flow or workflow is a logical and rational sequence of photographic and logistical tasks and works. They are made by individuals and tools. This is from the arrival of the product in a photo studio to the use of the visual obtained. It provides a coherent overview, streamlining all the tasks at hand. In particular in order to be as productive and profitable as possible. The software integrated with PackshotCreator automated photo studios was designed for facilitate part of the production flow.

PackshotCreator's 5 answerson the decision to internalize the production of e-commerce visual content

1. Packshot's automated Packshot photo studiosCreator are addressed to all the photo uses of e-commerce to quality control through R&D. Ergonomic, versatile and producing quality visuals for all types and sizes of products, our 34 solutions are aimed at both photography professionals and amateurs.
2. Our solutions are designed for facilitate, simplify and shorten production times a large quantity of visuals.
3. Investing in a PackshotCreator solution It is the assurance of a return on investment from the first year. This is compared to outsourcing the production of visuals.
4. The design of the various PackshotCreator studios has been studied for a minimum space requirement. All you have to do is organize your space according to your volume of references.
5. You are not alone in organizing your production flows. PackshotCreator solutions Of accompanying And of strut allow you to get started and integrate the best methods.