Packshot photography: how Orbitvu has become a key partner for brands

In the world of e-commerce, product photography has become a key element for sales and customer loyalty. Brands need to be able to present their products in the best light, with attractive images and accurate details. However, There are a lot of problems that can occur during product photography. Manual shooting is time-consuming and can be expensive, mistakes are common, image quality can vary, and these issues can have a negative impact on sales. It's in this context that Orbitvu has established itself as an essential partner for brands such as Bosch, Clarks, Mercedes-Benz, Seiko, Chanel or even Jagermeister. Founded in 2004, this Polish company offers automated, efficient and high-quality product photography solutions. In this article, we'll take a detailed look at why brands are increasingly looking to collaborate with Orbitvu to improve their product photography.

What are the most common problems brands encounter when it comes to product photography

Finding the right light

One of the most common issues you may encounter in product photography is the difficulty getting good light. Indeed, to obtain professional quality photos, suitable lighting is essential, but it can quickly turn out to be a real headache...

The settings required can be numerous and complex. : it is essential to precisely adjust the various lighting elements, such as the height and angle of the lights, their color temperature, their intensity, etc... And then take test photos to determine if these settings are the right ones or if they need to be adjusted. This problem also increases if the products you have to photograph are very different from each other. Your settings should in fact be modified according to the needs of each product, their shape, their color or even their texture. If you have the misfortune to switch from a very light or reflective product to a particularly dark product, for example, you will have to review your entire light profile. If you want to know more about the particularities of light in product photography, and more specifically the advantages of a toplight, we invite you to go consult our dedicated article. Adjusting the light alone can therefore take a considerable amount of time before you even start your product photography session...

Photo studio settings

While the light can be difficult to set, you can imagine that the same is true for your entire photo studio, from the placement of your product to the placement of the camera, including the choice of the background. This problem gets even worse if you want to go further than simple still photography: 360-degree animation can thus be a real challenge with a traditional photo studio, in the same way as video.Setting up all this equipment can be tedious and time-consuming., sometimes requiring hours of adjustments before you can start taking photos.

The significant loss of time on repetitive tasks during retouching

After product photography as such, comes the post-production retouching phase. If you are starting out with a professional studio or if you do not have the right equipment, you will often have to correct the lighting, color, composition, and contrast to do justice to your product. However, all these corrections take time and can often delay the uploading of your new product photos... In addition to retouching, you will often have to do other things further changes to the image, and the Clipping is a good example. It can in fact be a relatively easy task to do by hand with a simple tool like Photoroom if your product is not complex and has a good contrast between the background and the product itself in particular... But the Clipping is becoming particularly arduous on other products, like a white product on a white background! In these cases, more rudimentary tools like Photoroom are no longer enough, and professional paid tools require advanced knowledge to handle them, not to mention the surgical precision required. Moreover, whether we are talking about retouching or more advanced modifications, the fact remains that most of the tasks done in post-production will always be the same. However, free software does not allow you to automate or “batch” tasks to save you time, while professional software like Photoshop will require a paid license, as well as a workforce trained in their use. You then end up either with a long list of repetitive tasks without any way of automating them (a harmful waste of time and productivity), either with a subscription to be paid every month and employees to be trained to use complex editing software. Fortunately, there is a third solution that greatly simplifies this process, from shooting to publishing, including all the retouching and modifications you may need, without a subscription to pay every month... But we'll tell you more about it later in this article.

The difficulty in ensuring continuity and homogeneity between all your photos

Without careful planning and execution, you may end up with a set of photos that lack harmony and coherence.The Variations in light can affect the color, saturation, and contrast of products, creating inconsistencies. This light can also have an impact on the background color, which can distract the customer's attention and distract them from the product. Framing is also important : if your products are not always placed in the same place in the frame, or at the same distance, this can also be particularly distracting for the customer, especially if we are on the same type of products (shoes for example).

It is therefore essential for you to Plan your product photography carefully. Before each shoot, you must ensure:

• that the shooting parameters are consistent,
• that the light is uniform,
• that the backgrounds are the same,
• and that the orientation and framing are in accordance with a predefined standard.

The need to have a solid knowledge of photography

To obtain professional quality photos, it is often necessary to have a solid knowledge of photography and to master your photo studio perfectly. Unfortunately, many companies do not have the in-house skills to take quality photographs of their products. It is for this reason that many brands use professional photographers, whether internal or external, but it can quickly represent a certain cost.

Orbitvu: automated solutions to take your packshot photography to the next level!

A short presentation of Orbitvu

With more than 10 years of experience in the field, Orbitvu is the largest manufacturer of automated solutions for photography, distributed all over the world. As a privileged partner of more than 6,000 brands, from America to Japan to France, Orbitvu is synonymous with quality and reliability.

Established in Poland, Orbitvu can rely on a team of more than 20 engineers competent and dedicated. These engineers develop all products in-house and from scratch. This team is at the cutting edge of technology and works tirelessly to innovate. Its objective: to offer its customers ever more efficient and effective solutions. Orbitvu is the number one choice for packshot photography professionals and brands from around the world. If you are looking for a quality solution for your automated photography needs, do not hesitate any longer!

Orbitvu's automated photo studios: what do they consist of?

One automated photo studio allows you to take product photographs with extreme precision and quality. This type of studio is equipped with a set of automated devices. The lights, camera mounts, the background, and a rotating platform are all computer-controlled.

But to go further and show you the strengths of Orbitvu photo studios, we suggest that you take a look at the common problems you may encounter in product photography, and how Orbitvu can make your life easier.

Why do brands choose Orbitvu for product photography?

The configuration of your studio and the light done in the blink of an eye

The photography process with an automated photo studio is extremely simple and effective. Lighting and camera can be adjusted automatically depending on the type of product. You can also reuse old saved settings. In addition, you benefit from the installation of the software Orbitvu Station of Pre-registered templates. These templates allow you to have typical lighting according to the desired result on your product.

The product can also be placed on a turntable.. This allows it to be automatically rotated under the camera lens. The production of videos or animations in 360 degrees then becomes particularly trivial.

Goodbye to repetitive tasks during touch-ups

Orbitvu studios are accompanied by a intuitive software, , which allows you to automate most of your repetitive tasksOrbitvu Station while offering you turnkey features to optimize all your post-production processes: precise background trimming or image adjustment, automatic export and publication of your content, and much more. Thanks to Orbitvu, optimize your workflow and boost your productivity like never before!

Standardization and homogeneity guaranteed between all your photos

First of all, Orbitvu Station offers you the possibility of using predefined templates for each type of product. But also ofsave each of your settings (light, placement, settings) in the form of profiles to be reused.Gone are the hours of configuration and planning!All you have to do is click on the appropriate profile before shooting. In the process, you will guarantee perfect homogeneity between all your photos, past and future!

A turnkey solution

With Orbitvu, you won't need years of photography experience to successfully highlight your products. The studio automates all the technical and complex parts and does them for you. So it's a fully turnkey solution, in particular thanks to the companion software, Orbitvu Station. So you are immediately operational! We also offer you a short optional training if you want to go further or want additional support.

Offer a better shopping experience to your customers

With Orbitvu studios, easily create videos and 360-degree animations of your products. These media will capture the attention of your customers. Better still, they will allow them to form a better opinion of your products before buying. They will thus buy with more confidence, which in turn will increase the conversions of your e-commerce site. Win-win! Orbitvu has thus established itself as the essential partner for brands in product photography. Thanks to their patented technology, they simplify and speed up the creation of high-quality packshot visuals. In this way, Orbitvu allows you to save time and money... But also to improve the quality of your visuals and their marketing impact!Contact us for more information, we will be happy to answer you and help you!