How ShotFlow accelerates your production of fashion visual content

In the industry of modus, tea Rapidity is essential. Brands Need to Produce High quality visuals In record time to keep up with rapidly changing trends. To achieve this, a Smooth Coordination Between creative teams, photographers, stylists and marketing departments is essential in order to ensure consistency across all digital platforms.

It is in this context thatExpress, a major fashion retailer, has encountered several challenges in its content production. Without ShotFlow, workflows were slowed down, metadata was often incorrect, and brand consistency was compromised across distribution channels. TEAOperational inefficiency Was disrupting their ability to produce visuals quickly, leading to frequent delays and missed deadlines.

A sector in search of speed

In a Market Too vibrating Than fashion, brands must continuously renew their content to support product launches, promotional campaigns and digital marketing actions. In the United States, fashion brands are facing numerous slowdowns related to approval processes, communication errors, and delivery delays, all of which are affecting their Competitiveness.

To ensure a Effective Content Production, it is essential to combine Speed of Execution And Operational flexibility. Before adopting ShotFlow, Express encountered several difficulties impacting its efficiency and impeding the launch of its online campaigns.

The Main Difficulties Before Automation

Slow Production for Seasonal Campaigns

• Les Marketing opportunities Were lost because content creation did not keep pace with the market.
• Manual planning processes, lengthy validations, and communication errors exceeded Timeframes.

Lack of workflow automation

• The Renaming Files, metadata tagging and validation tracking were managed manually, continuously down the entire process.
• Human intervention in metadata management increased the Risk of errors, making asset management more complex.

Lack of brand consistency across channels

• Without a centralized platform, marketing, e-commerce, and social media teams were struggling to ensure a Homogeneous image.
• Format differences between platforms caused delays and frequent revision requests.

Metadata and Labeling Errors

• Entering metadata manually generated numerous errors and complicated theFile Access.
• Asset tracking became ineffective due to incorrect or inconsistent labels.

Lack of coordination between teams

• Creative teams, photographers, and marketing teams worked in silo, leading to file losses and communication difficulties.
• The lack of a centralized system required the use of email exchanges, spreadsheets, and various storage systems.

The lack of optimized production processes led to High costs, increased slowness and missed opportunities for the business.

The Solution: How ShotFlow Transformed the Express Workflow

‍

To improve its productivity, Express adopted ShotFlow, an automation solution designed to optimize workflow management and structure operations. Thanks to this system, content production has become faster, better organized, and better integrated across teams.

1. Automating workflows with process models

• ShotFlow has introduced Workflow templates, guaranteeing standardized execution for each project.
• Automating file renaming, metadata tagging, and commit tracking has eliminated repetitive tasks.

Impact:

• Significant reduction in metadata errors
• Better visibility and monitoring of assets by teams.
• 40% Administrative time recovered in favor of creative tasks.

2. Acceleration of uploads thanks to optimized planning

• Automated scheduling tools made it possible to streamline content creation without last-minute interruptions.
• One Real-time dashboard Offered teams a live follow-up of the photo shoots.
• Automatic alerts have accelerated the validation process.

Impact:

• The Validation Time Was Divided by Two.
• Seasonal campaigns were able to be launched more quickly.

3. Standardization of branding for marketing and e-commerce

• ShotFlow guaranteed the Consistency of Visuals by automating the formatting and application of graphics standards.
• Each online product was accompanied by perfectly adapted marketing content.
• TEAArtificial intelligence Allowed automatic labeling of images.

Impact:

• Reduction of 35% asset review cycles.
• Improving the customer experience through a more consistent brand image.

4. Better collaboration between teams thanks to real-time visibility

• A centralized dashboard allowed teams to monitor each project live.
• Photographers could instantly download their images to make them available to publishers and marketers.
• Marketing was able to validate assets directly into the system, removing the need for lengthy email exchanges.

Impact:

• Fewer meetings and 30% reduction of delays in workflows.
• Shorter production times and more effective collaboration between teams.

5. Eliminating metadata errors and labeling inconsistencies

• ShotFlow has integrated an automatic metadata labeling system, guaranteeing a accurate identification images.
• A better categorization of assets made it possible to reduce file search time by three.

Impact:

• Reduction of 90% metadata errors.
• Optimized asset management, facilitating access to files in digital databases.

‍

Concrete results: optimized content production

Before ShotFlow, Express faced numerous slowdowns that hampered the rapid launch of campaigns and impacted sales. The lack of consistency in visuals and the fragmentation of internal processes limited their effectiveness.

With ShotFlow, the company saw significant improvements:

• Reduction of 50% Content production time
• Launch seasonal campaigns more quickly
• Reduction in metadata errors of 90%
• Increased consistency across sales and marketing channels
• Better collaboration between creative and marketing teams
• Optimized asset management with search three times as fast Files

Conclusion: Automation at the service of fashion

To succeed in the fashion industry, brands must combine rapidity, precision and operational efficiency. ShotFlow responded to Express's main challenges by improving validation monitoring, ensuring optimal brand consistency and automating workflows.
With ShotFlow, businesses can deliver their content on time, while maintaining high quality standards. With real-time monitoring, automatic scheduling, and optimized asset management, workflows become smoother and operational costs are reduced.
In a sector that is constantly evolving, brands need solutions Smart and scalable to remain competitive. ShotFlow is the key to faster, more efficient content production. Do you want to optimize your workflow? Learn how ShotFlow can speed up your content production.