E-commerce: 5 tips to reduce your bounce rate

Keep your visitors on one or more pages for as long as possible. To get there, here are a few quick tips to implement. The goal: to reduce the bounce rate. This relationship between the total number of visits and the number of visits to a page is crucial for your SEO and the user experience.

1- Create internal paths on your e-commerce website

Encouraging Internet users to consult products and place orders on a commercial site is a real journey of steps, especially if they are spoilt for choice! Offer him as much as possible relevant information on the same page and/or make him navigate on several pages. So do not hesitate to set up URL links to allow your visitors to navigate more easily on the site. The more relevant they are, the more time the user will spend on them. Also use “anchors” (its clickable wording) in relation to the page to which the link leads, you will improve your SEO: “discover other glasses on sale, the best tool kits for beginner handymen...”

From the main product page, offer him access to similar products, related accessories, favorite products of buyers in the same category... Also prefer short URLs, because they are better understood by Google robots.

2- The URL link mesh with your product photographs

When a visitor arrives on your site and leaves without opening a page or clicking on a link, it's likely that they didn't get enough suggestions. Even if the page captivated him and he is not in demand, the user is likely to leave a site more quickly. The internal linking of URL links is therefore essential to avoid a 2.0 zapping that is too fast. In addition to the classic text URL links, do not hesitate to use your visuals. Several possibilities are available to you. The first: propose on a product sheet Suggestions for photographs of similar items. Also offer variants or even give your visitors the opportunity to return to a page already visited. When he clicks on the visual, he thus accesses directly to the desired article.

Use this strategy on social media instagram and Pinterest with the “buy buttons” that link directly to your product page.

In addition to the classic text-URL link, give priority to links through photo suggestions on similar products.

3- The right format for your files and the tools to check it

One of the main enemies of the online merchant: the loading time of a page. The weight of image files and object animations can slow down your website if it is too large. The ideal format for photographs is JPEG. Lighter than PNG, it allows to obtain an equivalent quality in terms of colors. A file of approximately 50 KB is ideal. On the resolution side (density), 72 dpi for a fixed visual, conforms to the display of the majority of computer screens. With a Packshot photography software, when you save the image file, it is possible to select the format or formats you want: JPEG, PNG, TIFF, Raw...

A software, with the simultaneous multi-format export function, allows you to use the same image for several uses: photo of product sheet, catalog, visual for a database, for merchandising...

Test the speed of your site

To test the speed of your pages, there are online tools, such as pingdom.com or Page Speed Insights. They will tell you in particular the impact of the weight of product photos or animations on the display time of a page.

4- 360° product animations in HTML5 format

One 360° object animation is a compilation of photos, taken on a turntable controlled by software. Since 2015, and the announcement by Google of the blocking of Flash, only the HTML5 format allows 360° object animations to be played on multiple browsers and fixed or mobile terminals. This adaptation Multi media and multi-formats of enriched content (rich media) is adapted to sites visible on several supports (responsive design). On the other hand, if you display an animation in flash format on your site, it will be displayed in this way (photo opposite).

One Packshot 360 software offers the possibility of process each visual that makes up the animation in batch. Great for saving time during the clipping process

Interactive 360° animations are a good way to retain your visitors

5- Interactive visuals: vectors of information and appropriation

THE 360° animation Or in 3D animation of a product is at e-commerce what physical contact or trying on is for a prospect in a physical store. In other words, it's an essential customer experience. Several studies and testimonies from e-retailers demonstrated that these presentations were synonymous with Increase in the rate of conversion. This type of animation can not only be used on product sheets but also on a home page. This is to highlight one or more types of products during a Special operation such as sales, holidays or the launch of a novelty.

Packshot software for 3D animations automates the creation of the visual, from the point clouds to the final 3D model. The user only has to change the position of the subject to create a spherical 3D animation.

Winning combination for the bounce rate of your e-commerce

The richness of these visuals and especially their usefulness in order to reduce the type of rebound can be summed up in one word: interactivity. When the prospect places the mouse cursor on the desired object he can: rotate it, Zoom in on a key area without losing resolution. Some software also offers the possibility of adding informative annotations about the product. All of these increase the time it takes to read a page.Add to that, the possibility of meshing your pages and referring to other 360° animations, the bounce rate of your site can only decrease.

To go further on topics related to the e-commerce bounce rate

• Discover our articles on SEO of e-commerce websites.
• PackshotCreator offers you piloted photo studios By a intuitive system allowing you to create professional quality photographs and product animations for all types of media.
• Discover the Packshot e-supportCreator