E-commerce infographic: 8 essential elements for success

An eye-opening infographic by Wizishop

This e-commerce infographic was created by our partner Wizishop. It reveals eight key elements that must be taken into account in order to succeed in an e-commerce business. Offering high-quality product photos is part of Top 5 of these essential elements.

In-house photo solutions to break the barriers of online sales

“In the era where Social networks dedicated to photos are a hit, those on your e-commerce site must be of good quality. First of all, your presentation images should be beautiful and inspire quality and trust in your visitors. The photos of the products should make it possible to clearly appreciate the quality. But also the material, the details of the product in question. One of the limitations of selling online is not being able to physically touch or detail a product. Quality images with a significant zoom should make it possible to remove this barrier. Today, solutions such as PackshotCreator exist. They allow you to promote your products with high quality photos.” — Wizishop

Our e-commerce infographic: “adapted photos, an impeccable design...”

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How to produce visuals internally?

Shooting systems Orbitvu are designed to be integrated into businesses. An automated photo studio can thus be accommodated in a small space. Sometimes a simple 20 m² room organized to host a product shooting is more than enough.

The logistics for Set up a photo studio is thus simplified. For the brand's customers, this represents a logistical benefit but also in terms of reactivity. These studios can be used by a professional photographer as well as by a webmaster or marketing assistant.

What uses?

These systems are Automatics and exist for various applications:

Still photo
Visuals multi-angles
360° animations
3D spherical and hemispherical

They are aimed at professionals in all sectors:

Watchmaking and jewelry
Shoe
Electronic hardware
And many other e-commerce sectors

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FAQS

High-quality photos are essential as they make up for the impossibility for the customer to physically touch the product. They inspire confidence, clearly show details and textures, reduce return rates, and significantly increase conversions. A good product image can improve your sales by up to 30% according to recent studies.

An automated system provides fast, on-demand production that can be used by any team member without requiring a professional photographer. It guarantees the uniformity of the visuals, automatically optimizes the lighting and is installed in a compact space. The main advantage is the reduction in the time it takes to put new products online while maintaining consistent quality.

AI is transforming e-commerce photography by automating background suppression, metadata tagging, and lighting optimization. It also allows for intelligent retouching, the generation of personalized visuals according to customer segments, and predictive analysis to determine which types of images generate the most engagement. These technologies free teams from repetitive tasks to focus on creativity.

For a functional e-commerce photo studio, you will need a quality digital camera, a tripod, a lighting system (2-3 sources), a white or black background, a shooting table, and reflectors. For more efficiency, consider an automated solution like Orbitvu, a computer with editing software, and a turntable for 360° views. A space of around 20m² is generally sufficient.

To optimize your conversions, diversify your visuals with: high-resolution still photos (product on a white background, details, situation views), interactive visuals (360° views, HD zoom, multi-angles), short video content (demos, tutorials) and for some sectors, advanced visualization (3D, augmented reality), short video content (demos, tutorials) and for certain sectors, advanced visualization (3D, augmented reality). Sites that offer high-quality 360° views and zooms can see their conversion rates increase by up to 40%.