What is the typical photo studio for your in-house product shootings?Opératrice photographiant une chaise haute pour enfant
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04
September
2023

What is the typical photo studio for your in-house product shootings?

You want internalize the production of your visuals to gain efficiency and control, but choose the right one Packshot photo studio may seem complex? This guide helps you understand the various solutions available and select the ideal equipment for your needs.

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Caisson rétroéclairé pour photo de bouteilles

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What is an automated packshot photo studio?

A packshot photo studio is a all-in-one shooting system, designed to automate and standardize product photography. It combines:

✔ High-precision LED lighting for uniform exposure.
✔ Advanced software control, which allows you to control the camera and apply precise settings.
✔ Integrated post-processing tools, such as automatic clipping and multi-format export.

These solutions make it possible to produce high quality packshot photographs, but also 360° or multi-angle animations, adapted to the needs of e-commerce, marketing and quality control.

Why produce your visuals in-house?

Producing visuals in-house offers numerous strategic advantages:

✅ Time saver : Avoid going back and forth with external service providers and reduce your time to go online.
✅ Flexibility and reactivity : Shoot your products on demand, without depending on an external schedule.
✅ Homogeneity and total control : Standardize your visuals for a coherent visual identity.
✅ Long-term profitability : Quickly amortize your investment by eliminating the recurring costs of external services.

What types of packshot photo studios exist?

Automated studios come in several categories depending on the needs and types of products to be photographed.

1 ️ ※ Studios for flat shots (Flat-Lay, e-commerce, accessories)

Ideal for: clothing, leather goods, accessories, high-tech, cosmetics.

🔹 ALPHADESK v2 : Backlit light table designed to capture multiple products simultaneously and export them separately.

🔹 ALPHATABLE : Advanced version for shooting flat on larger formats, with exceptional color and detail accuracy.

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Alphadesk studio photo spécialisé flat lay vêtements

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2 ️ ※ Studios for small and medium-sized products (cosmetics, high-tech, jewelry, R&D)

Ideal for: watches, glasses, smartphones, small mechanical parts, electronic products.

🔹 ALPHASHOT MICRO v2 : Designed for macro photography, with optimized lighting to capture the smallest details and automated clipping.

🔹 ALPHASHOT 360 : A backlit box with an integrated turntable, ideal for precise 360° animations and high-quality visuals.

🔹 NEW - ALPHASHOT PRO G2 : An advanced solution integrating AI to optimize shooting and simplify the visual production of small products. Its intuitive interface and automatic settings allow lightning-fast workflow.

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Studio photo produits bijoux

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3 ️ aging studios for large objects and 360° animations (furniture, household appliances, fashion)

Ideal for: models, clothing, household appliances, musical instruments, sports equipment.

🔹 ALPHASTUDIO COMPACT PRO : A versatile solution for medium-sized products that require shooting from multiple angles.

🔹 ALPHASTUDIO XXL PRO : A large studio for capturing large objects with powerful LED lighting and a robust rotating platform.

🔹 NEW - FURNITURE STUDIO : Specially designed for furniture and bulky items, this studio allows you to photograph large products with an irreproachable quality and a perfectly homogeneous rendering.

🔹 NEW - FASHION STUDIO : Dedicated to clothing and fashion, this studio integrates a motorized camera mount And a advanced lighting system, guaranteeing an optimal rendering of textiles and models.

4 ️ 803 Specialized studios for advanced multi-angle and 360° shooting

Some systems make it possible to go beyond simple packshots by capturing a product under multiple angles in a single automated process.

🔹 Multi-camera rig for ALPHASHOT XL PRO : This device can accommodate up to five cameras, capturing images from various angles (0° — 90° with 5° increments). It is designed to make 360° multi-row photographs, perfect for immersive product presentations.

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Alphashot XL studio photo modélisation 3D

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🔹 Advanced turntables :

  • Orbitvu G2 turntable : Designed for ultra-smooth and precise rotations, it considerably improves the capture of 360° visuals.
  • Orbitvu E-COMM turntable : Ideal for heavy and bulky objects, supporting significant loads while guaranteeing perfect stability.

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Plateau tournant automatisé pour photo 360

Orbitvu Station: The software that automates everything

Each Orbitvu studio works with Orbitvu Station, an intelligent software that simplifies all production:

✅ Automatic clipping thanks to technology IQ Mask.
✅ Pre-registered templates for perfect standardization.
✅ Control photo and light settings directly from the computer.
✅ Integrated post-processing : contrast, saturation and sharpness adjustments.
✅ Multi-format export : files optimized for web, printing or 3D.

With this advanced automation, producing visuals is as easy as clicking a button.

Why choose Orbitvu with PackshotCreator?

PackshotCreator is the official partner of Orbitvu in France and supports companies in the implementation of automated solutions.

📍 An experience center in Levallois To test the studios.
📞 Personalized support with demonstrations and trainings.
🛠️ Technical support and regular software updates.

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FAQS

A packshot is a product photograph taken on a neutral background, intended to highlight its essential characteristics. It is used in e-commerce, catalogs, and advertising to ensure a uniform and professional visual presentation. A quality packshot directly influences the conversion rate of product sheets. 75% of online buyers consider visual quality to be a decisive criterion before buying. Studies show that a professional visual can increase conversions by up to 60%. With the PackshotCreator and Orbitvu solutions, companies can automate the production of their packshots thanks to photo studios assisted by artificial intelligence. These solutions guarantee optimal quality and an accelerated production process, while simplifying the clipping, lighting and export of images for immediate use on e-commerce platforms.
Automating product shooting reduces production time, ensures perfect visual consistency and optimizes e-commerce workflows. An automated packshot photo studio like the Alphashot Pro G2 combines an advanced LED lighting system, intelligent software that controls the camera and settings, and instant automatic clipping with IQ Mask technology. It integrates directly with e-commerce platforms and PIM systems, facilitating the management of visuals and the acceleration of catalog updates. With these studios, businesses benefit from total control over their visual production. Shooting becomes intuitive, the settings are pre-recorded and the standardization of images is guaranteed. This approach optimizes time to market and allows marketing and e-commerce teams to work with visuals of consistent and professional quality.
Interactive visuals like 360° animations and multi-angle views allow customers to look at a product from every angle, reducing the return rate and building confidence when buying online. Thanks to the Orbitvu G2 turntables, it is possible to capture images from multiple angles with a single click. These solutions guarantee smooth and accurate rotation for professional shots. The Alphashot XL PRO, combined with the Multi-camera rig, makes it possible to obtain 360° multi-row images with several cameras positioned at different angles. These technologies eliminate tedious manipulations and ensure consistent quality across all product visuals. With an automated workflow, the capture, editing and export of animations are optimized for quick publication on e-commerce sites and marketplaces.
Large product photography requires the right equipment to manage size, lighting, and perspectives. PackshotCreator and Orbitvu offer several solutions for these specific needs. The Furniture Studio is designed for furniture, appliances and bulky objects, with optimized lighting and a high-capacity motorized tray. The Fashion Studio is dedicated to clothing and models, integrating a motorized camera mount that allows precise control of angle, inclination and zoom. The Alphastudio XXL PRO is a large format studio that allows you to shoot products up to 190 centimeters in height with homogeneous light and instant clipping. These studios are designed to offer exceptional image quality and fast production, adapted to the requirements of e-commerce platforms and marketplaces.
In an e-commerce environment where the speed and quality of visuals are essential, the automation of the photo workflow is becoming a strategic lever. The integration of a system like ShotFlow makes it possible to centralize the planning, shooting, editing and publishing of visuals. This solution standardizes processes to ensure consistent quality across all products, reduces production times and accelerates the introduction of new products online. Synchronizing visuals with e-commerce platforms and PIM systems makes it easy to update catalogs and ensures effective distribution of images across all sales channels. The combination between PackshotCreator, Orbitvu and ShotFlow offers a complete solution for the capture, optimization and management of visual content, allowing companies to maximize their efficiency and improve their conversion through professional visuals that are perfectly integrated with the requirements of the digital market.

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