How to photograph small objects for your e-commerce?

Macro photography is a set of techniques that allow you to photograph small objects less than 50 centimeters away. In short, it's about taking a close-up photo. With a compact digital camera, doing macro photography is easy. But photographing small objects in an optimal way requires very specific accessories, or even a Photo Studio dedicated to the photography of small objects (video below).

Macrophotography: what solutions?

[embed] https://www.youtube.com/watch?v=XnUOCiq7i2c&t=3s[/embed]

Create e-commerce visuals internally for the HBJO

In order to be able to photograph objects such as Jewels, tea Cosmetic products, the accessories of modus, tea Goggle, tea Precision tools, requires a camera with mode or Macro Lens.

As We Can See In The Photo Below, The Photo Of The Ring Taken In Macro Mode Was Taken With Packshot Photo StudioMacro RE. The macro lens on a camera gives a magnification ratio of 1:1, which means that the minimum focus distance is the maximum equal to the focal length. In other words, it is possible to focus on objects that are very close to the lens.

What are the objectives for macrophotography of objects?

• The standard macro lens has a 1:1 magnification. Other macro lenses may provide better magnification up to 5:1.
• Macroscopic lenses are lenses that are placed on the camera in order to be able to take photos even closer. However, the photographer should be wary of shadows that may appear in the photos.
• For distant subjects, a zoom or even a telephoto lens should be used.

The focal length

The focal length determines the magnification of the object being photographed. A short focal length offers a fairly wide angle while a long focal length offers a narrower viewing angle as shown in the diagram below.

The Extender Ring

• The extension ring is a tool that is used in Macro photography In order to allow photographers to take close-ups of small objects with great precision. The extender ring is available for most digital reflexes.
• By moving the lens away from the sensor, the focal length increases and eliminates distracting details that may be around.

The Bellows

• Just like the Extension Ring, The Bellows Allows the tube placed between the housing and the lens to be shortened. This does not allow the diaphragm to be opened. Such a tool is used for significant enlargements.
• Like the Shutter Speed Cannot be as high as for standard lens systems, exposure parameters must first be adjusted (Schwarzchild's effect).
• That is why, in some cases, it is sometimes more appropriate to use A digital compact.

The lighting

While natural lighting is the best, it can be difficult to reconcile it with macro photography. The flash on the compact digital camera does not work in macro mode.

Of Specific lighting kits have been developed for macro photography:

1. Macro mini flashes Fixed on either side of a ring placed on the objective.2. An Extension Cord That allows you to hold the flash farther away.3. Light diffuser To soften the flash light.

Macro Product Photography

• La Macro photography Plays an important role: products such as diamond rings, gold necklaces, gold necklaces, gold necklaces, sunglasses, toys, cosmetics, perfumes, clothing, sometimes require high-magnification photos to perfect their marketing and advertising.
• Small product photos can now be easily created with the Photo Studio Controlled by Software, PackshotMacro DL And PackshotMacro RE This solution dedicated to close-up photography enhances every detail of an object in a powerful way in a simple and fast way.
• Such a tool for Create Professional Visuals Brings out all the details of your products. The macro makes it possible to reveal the quality of a texture, the detail of a surface,...
• The process of creating the visuals is controlled and Observable directly from your computer screen. The Constant Lighting of the PackshotMacro DL is similar to daylight.

Photostudio PackshotMacro RE

Create digital visuals intuitively

These examples result from the production of PackshotMacro RE. With this intuitive digital photo studio, there's no need for professional photography or computer skills. The visuals can then be used for catalogs, press, e-commerce sites, blogs or even for presentation Of products on your social networks.

Animations of Small Objects

The use of 360° animations On your e-commerce site is a way to Attract the attention of your visitors Perhaps giving you a head start on competitors and thus increasing your conversion rate.

By opting for a PackshotCreator Mini Mark II With the360° product animation option, it is easy to create animations in order to optimize your visual communication. The use of interactive animations will make the products all the more attractive and productivity will increase significantly.