End of the year at a high speed for e-commerce product photography

To top off an end of the year rich in e-commerce photo news, PackshotCreator is launching an exceptional takeover offer. The leading brand in product photography is taking back your old photo boxes and replacing them with one of its flagship products, the PackshotCreator R3 M driven by the latest generation of PackshotCreator software.

We offer you a retrospective of 2017 innovations...

Three new features for creating visuals internally

An end to the year at a high speed, at the same time for PackshotCreator but also for the e-commerce. According to figures provided by the JDN, e-commerce turnover increased by 13.48% in November 2017 compared to the previous year. The number of online purchases also increased by 16.06% in November 2017, again according to the JDN. To support this constant growth in e-commerce, the brand, which offers its e-merchant customers the opportunity to become “photographers of their products”, has launched three major new products on the market.

A completely revised software for photos and animations of e-commerce products

Regularly updated since its launch over 10 years ago, the PackshotCreator software has this time been completely revised. He standardize the production of visuals. This ranges from setting up the products in a photo studio, to the integration of image files. These files Photo of objects can be integrated on all types of media (e-commerce websites, databases, social networks...). This new software will now support the entire range of photo studios, turntables and 3D systems. New tools allow users, experienced photographers or beginners, to accelerate the pace of visual production.

PackshotCreator software 2018 benefits from numerous new features and becomes even more intuitive and powerful thanks to a simplified interface and improved algorithms.

They will have even more possibilities to magnify photos and animations. All while being even more creative. Among the many new features: the speed of the automatic clipping process has been increased tenfold. The function LiveLight, present in some studios, allows, from a touch screen, to modulate their various light sources at will. Ideal for shooting complex products such as goggle. From the software, add a Drop shadow to a product or to make a 360° video and extracting all the images are other new features. The Time Lapse function also makes it possible to enrich 360 product animations°. Another improvement, very useful for actors in e-commerce producing a large volume of visuals: the possibility of transferring and hosting photos, animations and videos directly.

The new LiveLight function makes possible to control and modulate the various LED lighting sources in a studio. All from a touchscreen tablet (photo above and video below).

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A storage and distribution tool for e-commerce photos and 360 animations

It then becomes feasible to manage these online resources and to obtain detailed statistics on their use. www.saasphoto.com especially facilitates their rapid dissemination. A rapid distribution whether for use on an e-shop or for internal communication. “Our main priority has been to improve its ease of use and to offer new functionalities. For several months, we have taken into account the comments of our users and the feedback of our e-commerce photo experts. The developers have worked for many months to make this software the simplest and most efficient on the market. It is accessible to everyone, photographer as well as beginners. Moreover, its interface has been further simplified and improved.” explains Laurent Wainberg, founder and director of PackshotCreator.

The new PackshotCreator software allows you to store e-commerce photos, animations and videos on a host (Cloud). This is in order to facilitate their dissemination and to analyze their use.

Two new automated photo studios

On the studio side, two new features have been added to a range that is aimed at each sector of activity. The new backlit photo table LuminaPad Mark II, offers a unique concept. Thanks to a multitude of configurations, it is possible to photograph clothing and accessories Of fashion flat or on a mannequin. Full LED lighting is distributed over five different sources and can be controlled via LiveLight, evolution of LightControl. “For example, this makes it possible to give volume to clothes photographed flat. The Livelight is ideal for obtaining an incomparable color rendition. The touchscreen control provides unparalleled amplitude and precision when adjusting the lighting system.” details Nicolas, expert and trainer in product photography, at PackshotCreator. In addition, there is a measurement function to communicate interactively on the sizes of any textile or accessory.

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Eight lighting sources for perfect e-commerce photos

The PackshotOne Mark II is a studio with XXL dimensions. Just like the LuminaPad Mark II, it is equipped with the LiveLight function that controls full LED lighting. It includes no less than 8 light intensity control sources, including two front and articulated panels. Each is independent and modular. This controlled photo studio accommodates products up to 120 cm high. A controlled turntable can be added to the studio to generate multi-angle and interactive 360° views.

A solution for photographing very large products

A PackshotSpin even more efficient than in the past! It has been acclaimed for nearly ten years for creating 360° animations. The 360 turntable is now offered with an extender. This XL version becomes the only 3-meter-diameter platform that can support up to 600 kilos. The actors of furnishing can now make E-commerce photos. But also to produce multi-angle visuals and 360° animations of their most impressive furniture. They will be able to publish them on their online store. But also share them internally or broadcast them on social networks. Same for two-wheeler players: the 360 platform can support any type of machine.

Three meters in diameter and up to 600 kilos supported. A multitude of bulky products can be photographed or animated

2018: a year of innovation in product photography

In conclusion, the year 2018 will mark a Turning for PackshotCreator. Indeed, a new range of studios for e-commerce photos, 360 animations and many other types of visuals will thus be launched. “The objective is to increasingly meet the specific needs of the various market players and the specificities of their products. These new studios will therefore cater to all budgets and uses. These will be further personalized tools and new innovations on the product photography market.”, adds Laurent Wainberg.