The 5 laws of e-commerce visual attractiveness

The laws of visual attraction are a necessary condition, but not sufficient to consolidate the trust of visitors to your e-commerce: online reviews, product choices, promotional operations... And especially the visual charter. Here are the 5 laws of visual attractiveness for your e-commerce site.

Homogenize your communication

What could be worse for an Internet user than discovering a series of watches with, for each, differences in tones on the strap, a gray background with an unintended gradient or even a photo with blurred areas? Even if your prices are favorable, if your product offer is large, you will lose a lot of conversions. Homogeneity and visual quality go hand in hand with credibility. Using high-quality photos or animations with a pure neutral background for your product pages gives your site a cachet and a visual identity. Visitors focus on the essentials : the information they perceive directly through the image: materials, tones, colors, manufacturing details, functionalities...

Discover: How to master blur in product photography.

Blur can be used to highlight certain visuals

Spice up your e-window

Beyond basic visual information, the interactive aspect allows you to stand out. This involves strengthening the identity of your website and allowing your future customer to take ownership of a product. Several solutions are available to you. One of the easiest to make: the 360° product animation Or in 3D animation with zoom. It offers a detailed overview and allows you to rotate a product as desired by zooming in on the key parts. Offer interactivity and visitors will stay on your site longer. You will more easily convince him to place the product in the basket. 360° and 3D animations with zoom are the most popular with Internet users, as shown by a study carried out in October 2013 by PackshotCreator.

Boost the SEO of your website

An essential aspect that should not be overlooked: the naming of each image file of your products. Doing this systematically before they are put online on your website contributes to the improvement of its seo on search engines. It is even an essential criterion in search results, especially on Google Image! Two steps to follow: the naming of the source file and the naming of the ALT attribute. Choose a simple description (up to five keywords) that matches the image and do it for each one, even when showing several images from a reference. And don't forget to share your visuals on Social networks.

Naming your image files improves the ranking of your site on search engines

Decrease your returns

Other The challenge of e-commerce to which successful visuals respond: the decrease in returns. For example, poor lighting has immediate consequences, especially when selling clothing. A simple difference in tone (the color scheme), due to an unbalanced or irregular shooting brightness, and the color will not be faithfully reproduced. Another consequence is that much more colorimetry work in post-production is time-consuming and therefore expensive. Obtaining a result that is true to reality, without omitting any detail, also reduces the volume of work in your after-sales service.

Be responsive and in tune with the times

Race for novelties, optimization, marketing operations... Challenges of e-retailers are numerous. Many of you have the visual charter of your site as a common denominator. e-commerce. Today, being reactive therefore means being able to present a product online as soon as it arrives in stock. This involves quickly organizing a shooting to present a promotion, gift boxes of several cosmetic products already online.

Discover the PackshotCreator services and equipment dedicated to in-house product photography by sector of activity: photography for tableware & food, photography for technical parts, photography for furniture and decoration, photography for wines & spirits...