The importance of visuals for an e-commerce website

Today, the number of online sales is constantly increasing. However, there is still a lot of work to be done to make a more attractive e-commerce website thanks to visuals and thus, develop its business.

How to answer questions related to remote purchasing?

Internet users are still confronted with numerous questions: The color, the material, the details and the volume of the products not put in the situation remain as many obstacles to the act of purchase. The web of tomorrow will be visual and our computers will be tactile. We will be able Zoom in until you see the details.

Visual + features: winning combo

Obviously it's a bit different for technical products, because even if the visual remains important, it cannot replace the technical characteristics

Facts and figures to convince you:

• The first barrier to buying is that it is impossible to try or see the product
• Darty has allegedly increased his 25% conversion rate thanks to better use of the zoom.
•  Multiplication by 5.3 (+530 430%) in the conversion rate for another e-commerce website suite to the replacement and enlargement of its visual.

The packshot in 3 dimensions

Another technique under development is also to create 3D visuals. They are a real plus if you have the opportunity to photograph your products. e-commerce individually. The visitor will be able to appropriate the object, by “manipulating” it virtually.