Amazon: how to have the best product photos to boost your sales

In the ultra-competitive world of Amazon, your visuals are not simple illustrations. They are your first selling point. According to some studies, nearly 75% of buyers make their purchase decisions based solely on product images, as explained eComo.
Here is a complete guide to understand The impact of visuals, the rules imposed by Amazon, and discover How to effectively automate image production, while controlling your costs and deadlines.

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The decisive impact of visuals on your Amazon sales

Amazon is home to hundreds of thousands of sellers. In this context, your images should attract, convince and reassure, from the first seconds. Quality visuals can lead to up to 30% increase in conversion rate, according to eComo. It has an immediate effect on your sales... but also on your visibility in search results.
Amazon's algorithm favors listings that generate sales. The more your listing converts, the more it is highlighted, which generates more clicks and therefore, even more sales. A virtuous circle, fuelled largely by the quality of your visuals.
On Amazon, your photos should also compensate for the impossibility of handling the product. They must reassure, project the customer, reduce doubts. It is also an important lever for limit product returns, improve the perception of quality and differentiate themselves from similar products.

The rules you need to follow to comply with Amazon requirements

Amazon imposes strict technical specifications to ensure a consistent experience. These requirements apply to the main image as well as to the secondary visuals. Here are the main ones:

For all images:

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• Minimum size : 1000 pixels on the longest side to activate the zoom (Pixcap)
• Recommended size : 1600 px or more
• Ideal size : 2000 x 2000 px for a perfect square ratio
• Accepted formats : JPEG (preferred), TIFF, PNG, non-animated GIFs
• Color mode : RGB or CMYK (gray level is not accepted)
• Image quality : clear, without pixelation or irregular edges

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For the main image:

• Pure white background required (RGB value: 255, 255, 255) (David Himbert)
• The product should occupy 85% to 90% of the frame
• No cropping, the product must be visible in its entirety
• Prohibition to add text, logo or watermark
• No accessories not included in the sale
• No visible mannequin, except for clothing if authorized

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For secondary images:

• Up to 9 images in total, 7 of which are visible by default
• Authorized simulation, as well as alternative funds
• Possibility to add explanatory texts or infographics
• Videos and 360° animations highly recommended

Failure to comply with these rules may result in temporary deletion of your product sheet, which immediately stops your sales. The return online is not immediate, and you lose positioning on the marketplace.

Why automate your production of product images?

The creation of Amazon visuals can quickly become a bottleneck: hardware, retouching, production time, coordination with service providers... automated photography solutions allow this constraint to be transformed into strategic advantage.

Orbitvu studios: an optimized production flow

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PackshotCreator markets and integrates Orbitvu solutions, world leader in automated photography. These studios make it possible to produce ready-to-use images, compliant with Amazon standards, with unparalleled consistency and speed.
And it's not trivial: Amazon is itself an Orbitvu customer, proof of the reliability and performance of these large-scale solutions.

High productivity

• Workflow fully automated : shooting, cropping, naming, export (Orbitvu)
• Hundreds of images per day produced in-house, without retouching
• Saves more time 75% compared to conventional production

Quality and consistency

• Reusable visual templates : light, frame, angle
• Automatic clipping with guaranteed pure white background
• Perfectly standardized result, regardless of the range

Simplicity and autonomy

• Intuitive interface, usable without photo skills
• Recordable settings and adaptable by product
• Fast training for your teams

Measurable return on investment

• Up to 90% lower unit cost per image only as an external service provider (Phototrend)
• Reduction of deadlines to put a new product online
• Complete control on visual creation, without dependence

The strength of the Orbitvu x PackshotCreator partnership

Orbitvu, with over 4000 m² of factory in Europe and a solid R&D team, develops the most advanced technologies for automated product photography (Orbitvu). PackshotCreator, with 20 years of experience in visual production for e-commerce, supports you with integration with support, going through the on-site training.

This partnership offers you:

• One turnkey solution : hardware + software + support
• A tool used by international brands... and Amazon itself
• A local service via theOrbitvu Experience Center in Levallois

New integrated technologies: AI, video, 360°

The latest generation of Orbitvu studios integrates modules from artificial intelligence to go even further in automation:

• Automatic defect detection, contrast corrections, white balance
• Generation of funds adapted to the product
• Direct export for PIM, CMS or marketplaces

The solution also makes it possible to produce internally:

• Of smooth 360° animations, optimized for mobile
• Of short videos, ideal for capturing attention online
• Of 3D models interactive in some use cases

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Expert tips to go even further

In addition to the classic recommendations (multiply the angles, zoom in on the details, add context), two axes deserve your attention:

Optimize for visual SEO

• Rename your images with product keywords
• Complete the alt-text attributes if the platform allows it
• Compress files intelligently to maintain quality without slowing down loading

Measure the performance of your visuals

• Test different main visuals on your Amazon listings
• Track the impact on your Click-through and conversion rates
• Adjust your strategy based on Field feedback And Observed KPIs

Conclusion

On Amazon, your visuals are no longer just a communication medium. They are conversion vectors, of visibility levers, and guarantors of your brand image. Betting on automated photography means gaining speed, consistency and control.
Orbitvu solutions integrated by PackshotCreator allow you to automate this process, internally, without compromising on quality. It is a clear competitive advantage, in a world where every detail counts.
To find out in concrete terms how this works, we invite you to visit our Orbitvu Experience Center in Levallois.