Amazon: how to get the best product photos to boost your sales

If you sell your products on Amazon, you know how important images are in convincing shoppers to click “Add to cart.” Photos are the first impression customers will have of your product, so it is important to know the requirements set by Amazon while catching the eye of your customers. In this article, we suggest you discover Amazon standards in terms of images, then to see the options available to you for get quality images. We then offer you 8 infallible tips to optimize your images and increase your sales. Follow our tips for product photos that will boost your sales on Amazon!

What are Amazon's image requirements?

Technical requirements

Amazon has a preference for images with more than 1,000 pixels per side to allow for quality zoom. The use of images in JPEG format is also encouraged. For each product sold on Amazon, it is mandatory to include at least one image of the product. However, to maximize the chances of selling a product, it is highly recommended that you include at least six images and one video.

Main image requirements

The first visible image on your product page is your main image. Customers can also see this image in search results : it is therefore the image that will motivate or not the click on your product sheet, hence the importance of choosing it carefully! The main image should:

• have a white background (RGB color values: 255, 255, 255),
• show the entire product as part of the image, without cutting any part,
• do not show any part of a mannequin (including clear, solid, flesh-colored elements, a structure or a hanger),
• show the product to 85% of the image,
• do not display accessories that are not included with the purchase or accessories that may cause confusion for the customer.

This list is not exhaustive, there are other more specific requirements that we invite you to consult directly on The Amazon site.

Requirements for all your product images

If there are constraints and preferences concerning your main image, you can imagine that the same is true for all of your product images. So let's quickly look at these requirements, which apply just as much to your main image as to others:

• your images must accurately represent the product you are selling and correspond to the title of the product,
• the images must not contain nudity or be sexually suggestive (this concerns the models, but also what the product represents),
• children's clothing must be presented flat without a mannequin,
• you should not include customer reviews, five-star images, statements (for example, free shipping), or vendor-specific information
• You must not reuse any logo, badge, or other variation representing Amazon or any of Amazon's brands.

That being said, a question now arises: How do you get good images for your products? As we will see later, several solutions are available to you.

Where can I find good photos for Amazon?

Option 1: Take photos of your supplier

A simple option is to ask your supplier to provide you with photos, which can be beneficial for several reasons. First of all, it is often easiest than taking your own photos if you are not a professional photographer or if you do not have the necessary equipment. Requesting these photos from your supplier may also be less expensive, because you avoid investing in a camera, lights, sets, etc.However, there are inconveniences to be taken into account. Photo quality may vary and You can't control the look of the photos. Also, if your supplier uses the same photos for multiple customers, this can make it difficult to differentiation from your competitors.Taking photos from your supplier can thus be an attractive solution because of its ease, but it can compromise the quality, style and originality of your images...

Option 2: Hire an external service provider

By engaging a external service provider (like a specialized agency), you send them your products and receive your photos in a few days. This option almost always guarantees a high quality. However, this quality comes with a much higher cost. And just like the supplier photos, you don't have total control on the rendering of your photos.

Option 3: Take the photos yourself by setting up a traditional photo studio

Many sellers choose professional photographers, but it is also possible to take your photos yourself with a traditional photo studio. This offers a total control over the shooting process, allowing you to choose the angle, lighting and decor to obtain the desired image. In addition, it allowssave money in the long run compared to hiring a professional photographer. However, the photo quality depends on the equipment used and your photography experience, and the Studio setup can be complex. Setting up a photo studio yourself for your products on Amazon can thus be a more economical solution, but it requires some skills and quality equipment if you want to obtain satisfactory results.

Option 4: Use an automated photo studio

The last possibility is a very interesting but often overlooked option: taking your photos yourself, but using a automated photo studio.

Of course, this may represent a certain financial investment at the beginning, but in the long run, it can be very beneficial for your business. Indeed, it allows you to take high-quality product photos while saving time and money that you would otherwise have to spend on hiring a professional photographer or outsourcing this work.A automated photo studio is equipped with everything you need to not only take high quality product photos with ease, but also to make 360 degree animations or even videos that will crush the competition! The lights, backgrounds, and software are all already integrated, so you can produce sharp, well-lit images of your products without having to worry about anything.Plus, by taking the photos yourself, you have a absolute control on the appearance of your product images, and you can Easily take additional photos or retouch them if necessary. You also save money on photo editing costs, which can quickly be significant.

Our top 8 tips to optimize your Amazon images and increase your sales

1. Focus your efforts on your main image

The main image of an Amazon product sheet is often the first thing potential customers see, and it can influence their decision about whether or not they click on the product page. That's why it's crucial to focus all of your efforts on create an eye-catching main image and representative of the product. This image should capture attention in a few seconds and offer a clear vision of the product, in order to make customers want to click for more. By focusing your efforts on the main image, you can thus increase your chances of conversion and therefore maximize your sales on Amazon.

2. Use as many images as possible

A tip, Amazon allows you to put a certain number of images on your product sheet: Put as many images as possible! These are just as many opportunities to show your product from every angle possible, to show the essential characteristics of your product as well as to demonstrate its use, as we will see in the following tips. Using all the image locations on an Amazon product sheet is a very powerful way to persuade your potential customers and help them make a purchase with confidence.

3. Create compelling lifestyle images

As you know, images have a significant impact on consumers' online purchasing decisions. This is because customers cannot see and test the product in person before buying it. And that is why the use ofstriking lifestyle images is essential for attracting public attention and generating sales. [caption id="attachment_112552" align="aligncenter” width="741"]

Example of a lifestyle photograph for a hat. [/caption] Professional quality photos that show the product in action, in a realistic context, can help customers visualize how to use the product. The images should be convincing and arouse emotion to encourage consumers to add the product to their basket and complete their purchase.

4. Add informational text to your images

Add text to your images can be very interesting to further improve the attractiveness of your product sheets (provided that these texts meet the Amazon requirements given above). Indeed, this text allows Give precise information on the benefits of the product or to provide a detailed explanation of how it works. For a potential buyer, this information can be crucial in their decision making. As a seller, it is therefore in your best interest to add text to your images in order to maximize your chances of conversion.

5. Zoom in on the characteristics of your product

Zoom in on your product details Explicitly on your images can sometimes seem trivial and superfluous, but it allows customers to see the finishes, textures, and other aspects of your product that make a difference compared to your competition. This zoom also makes it possible to draw the attention of your customers to these characteristics, characteristics that could have gone unnoticed otherwise.

6. Explain how to use your product using your images

Your images can also be used to demonstrate the different steps of installing or using a product, via a detailed and easy to follow tutorial. This not only reassures customers about the quality and effectiveness of the product, but also helps them better understand how to use it optimally. By doing so, you will be able to offer a better shopping experience to your customers and easily stand out from the competition.

7. Use a 360 degree animation or video to highlight your product

Amazon is an ultra-competitive platform where all means are good to stand out. However, the 360 degree animations And the videos are two of the most effective ways to stand out from the crowd while giving a much more qualitative and professional impression to your product sheet. In addition, a 360 degree animation or a video allows you to give customers a clearer and more interactive vision of a product, while allowing them to visualize every detail and feature in an immersive way. By using these media in an Amazon product sheet, you can create a more enjoyable shopping experience for your potential customers and increase your chances of seeing your sales improve.

8. Use an automated photo studio

We have already praised the merits of automated photo studio earlier in this article, so we'll keep it short here.An automated photo studio allows you to take your own photos internally with a very high quality standard, and this, even if you don't have any photography experience : the integrated software is incredibly intuitive and does almost everything for you! Moreover, and while 360-degree animation or video are ultra-powerful ways to stand out on Amazon, they are not the easiest to set up: you need a certain know-how, the right specialized equipment, enough space in your premises, etc. A problem that an automated photo studio and specialized in 360 degree sequences allows you to solve in a snap of a finger! In summary, such a photo studio can prove to be a real advantage for you, while allowing you to differentiate yourself from your competitors and to attract even more customers to your Amazon product sheets. You will have understood it, photos of top quality products can make all the difference between a product that sells like hotcakes and a product that is virtually gathering dust on Amazon shelves. It is indeed a very competitive market where it is crucial to adopt a professional approach to your product photos in order to stand out from the competition. By following the tips we've outlined in this article, you'll be able to dramatically improve the performance of your Amazon images, which will lead to an increase in your sales. So don't hesitate any longer, invest in professional quality photos for your products, and your business will reap the benefits!