Furniture & decoration photography for e-commerce
La photography of furniture and decorative objects has very specific constraints. Whether they are sofas, sideboards, or finer pieces of furniture, the products are bulky, heavy, and often difficult to handle or light properly.
However, with the rise of e-commerce, offer visuals impacting, consistent and Contoured has become unavoidable. It is in this context that solutions such as those proposed by Orbitvu via PackshotCreator make it possible to profoundly transform the way this content is produced.
An ultra-dynamic market that imposes new visual standards
The furniture and decoration sector is among the most active in online commerce. With thousands of references to shoot every year, brands and retailers must meet several requirements:
- Accelerate their time-to-market
- maintaining a constant quality of visuals
- control their content production costs
- meet the visual standards of marketplaces and enriched product sheets
Furniture Studio: the Orbitvu solution dedicated to furniture photography
Designed specifically for the needs of the sector, the Furniture Studio is an automated photo studio that allows you to photograph, crop, animate, and publish visual content for products ranging from up to 4 tons.
This solution integrates:
- a motorized turntable with a diameter of 3 to 5 meters
- a motorized camera support to control height, tilt, and zoom
- a complete lighting system fully controllable by software
- intelligent automation and post-production software with AI (Orbitvu Station)
The set allows Take a complete, multi-angle or 360° view of a piece of furniture in less than 3 minutes, with settings that can be reproduced identically across entire ranges of products.
Ashley Gemao, photographer at Dovetail Furniture, testifies
In a video posted by Orbitvu, Ashley shares her feedback after several months of using the Furniture Studio:
“The biggest challenge was to keep the images consistent: the light, the angles, the colors. In a traditional studio, it's difficult because you have to do everything by hand.”
“Personally, my favorite function is the turntable. I don't need to lift or move heavy furniture myself. All I have to do is ask my team to position the object in the center, and I control everything from the computer.”
“The consistency of light and angles is impressive. It saves a lot of time: just one photo is enough.”
“The AI clipping tool works great, even on products that are difficult to isolate, such as black and white ones. In 95% of the cases, I don't even touch the image.”
“Today, we're producing faster, with higher quality, and we've even started shooting lifestyle shots. Orbitvu has really opened up new possibilities.”
Advanced features built into the Furniture Studio
Reproducible parameterization
All light settings, framing, clipping, editing can be stored in predefined templates to be reused by product or by range.
Motorized camera movement
The motorized support automatically controls the height, tilt, and zoom of the device. The result is regular and accurate, even with products with complex shapes.
Optimized and remotely controllable lighting
The LED lighting, integrated into the architecture of the studio, is controlled from Orbitvu Station. It allows you to obtain a pure white background without retouching, homogeneous lighting, and to adjust the lights according to the materials or finishes of the furniture.
AI background removal
Automatic trimming, including on difficult materials, is performed in real time thanks to aScalable AI. This reduces the post-production load considerably.
Direct export to e-commerce
Images and videos can be sent directly to a CMS, a marketplace platform, or an internal image bank, without additional manipulation.
Other Orbitvu solutions adapted to furniture and decoration
Alphashot XL Pro V2
Designed for small to medium sized product photography, with maximum recommended dimensions of 70 cm high, 50 cm wide and 30 cm deep, and a maximum weight of 25 kg.
Alphashot Pro G2
Compact photo studio, with AI control, suitable for decorative objects or lighter furniture. Perfect for brands looking for a versatile solution between production volume and precision.
Alphadesk vs Alphatable
Flat shooting solutions, for small objects (accessories, decoration, tableware...), with integrated diffuse lighting.
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Orbitvu Turntable G2
High capacity turntable (up to 4 tons in XL version) for the largest pieces of furniture. Compatible with Alphashot XL and Furniture Studio modules.
Why automate the production of visuals in the furniture & decoration sector?
- Time saver : automated studios reduce shooting and processing time from several hours to a few minutes.
- Visual homogeneity : perfect consistency of visuals across an entire catalog, even with several operators.
- Cost reduction : less outsourcing, less retouching, fewer errors.
- Accelerated online launch : the content can be immediately used on the site or networks.
Conclusion
Automating the photography of your furniture and decorative objects means choosing a professional, repeatable and scalable approach. Thanks to Orbitvu technologies distributed by PackshotCreator, you can produce Internally visual content from consistent quality, while gaining in agility And in cost reduction.
