Flat Product Photography of Clothes: Discover Our Tutorial

Why shoot clothes flat. This type of packshot shooting, also called “Flat Lay”, is very popular for e-commerce (but not only). Instructions for use in this article.

A photo trend brought up to date on Instagram

La photography of flat objects, or flat lay , is different from the classic packshot garment. It also complements or even the traditional packshot. This type of photography has become a real Trending for your product presentations on Instagram. This is thanks to lifestyle bloggers in particular. This artistic staging, taken from a bird's eye, aestheticizes product presentation. This is the case more particularly for internal photographs of clothing and accessories, the photo shootings for cosmetics, the Shooting decorative objects, the photography for electronic items or even the tableware. Its followers do not stop at one type of product when shooting. So creativity is limitless.

Photographing thematic boxes

For brands, this clothing shooting technique represents an opportunity to make visual storytelling. Background, neutral, minimalist appearance for thematic presentations... The possibilities are endless for presenting Thematic clothing boxes, a series of fashion accessories... You can also present personalized boxes prepared by virtual personals shoppers.

Flatbed photography made in Packshot photo studio allows to obtain a pure white background. It offers a much more faithful rendering thanks to the light environment.

How do you photograph your clothes flat? How to use

Make flat photos of clothing and accessories is not as easy as it seems. The subjects are shot while diving and ideally on neutral background. In addition to these visuals, drop shadows are also added to give relief to certain garments or accessories. Each element must be carefully (geometrically) placed in the frame. The latter does not have to be tight so that you have room to crop the image. A flat-lay photo thus tells a story : for example, a box of summer clothes and accessories for women, a “wish list”.

What material to make a garment packshot

Forget the blogger's smartphone or even your home photo studio. Even if this type of photo can be taken with a good SLR and daylight, there are adapted solutions. Take your flat photography to the next level with The Alphatable. The ideal professional equipment is a light table with a camera positioned high up and parallel to this support. During photo shoots in the studio, the presence of lighting capable of reproducing a temperature close to that of daylight is essential. You will thus get a Colourimetric rendering close to natural.

Shooting flat clothing, widely used on social networks such as Instagram

In summary for your clothing shooting

The + : an implementation that calls for creativity and that remains trendy to present new collections!

The - : does not work for large clothing. For example a wedding dress. You want to highlight a fall or the drape of a fabric: this will not be possible. In the latter case, a photo of the item of clothing worn will be more appropriate.

PackshotCreator, invites you to discover its new light table controlled by software in a showroom or remotely during an online demonstration. The Lumina backlit photo shooting tablePad+ Is a Complete studio for the clothing packshot. It allows you to make both flat photos of your clothes and accessories. But also horizontal visuals, thanks to its reversible table in the backlit studio background.

• Another topic on: How to photograph your jewelry and creations